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Essays 361 - 390

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Design, Creativity and Innovation

While innovation seems to be a rather easy concept to define despite its complications and implications, the term design is much m...

Becoming a Contextually Ambidextrous Firm

Asia) and the launch of new brands as well as diversification. These may all be seen as forward-looking strategies indicating plan...

Marxist Though and International Relations

sell their labor. The result is the control of many by a few, but as the bourgeoisie become increasing reliant ion the production ...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Defining Civilization and Explaining Liberalism and Realism

The geographical aspect has been argued as one that is essential, as all civilizations may be located in a map (Braudel and Mayne,...

Marketing for an Over the Counter Medication

product will be used. The firm will choose a target market by looking at the potential segments which the product will satisfy an...

The Concept of Emotional Intelligence

For the last two decades, there has been a controversy regarding the efficacy of the concept of emotional intelligence. This paper...

Comfort: A Concept Analysis

This research paper presents a concept analysis of comfort, which clarifies what is meant by this concept and the nursing interven...

Review: Critical Examination of Patronage

In 2009, Dominic Bearfield wrote an article that provides a history of the concept of patronage. This article is discussed relativ...

Definition and Application of Postmodernism

of these schools of thought was sufficient, but that there could be the existence of the competing thoughts that create conflict ...

Workplace Motivation and Maslow's Hierarchy

In a paper of four pages, the writer looks at Maslow's hierarchy of needs. The concept's value as a motivational tool is explored....

Applying the Concept of the Truth to Organizational Research

The writer looks at how the concept of the truth is perceived and the role of the truth in research. The concept of the truth is e...

A Concept Analysis: Communication

This research paper offers a concept analysis of communication. It encompasses discussion of the importance of the concept, its de...

Leadership and the Importance of Culture, Political Action, and Servant Leadership

This paper is written in three parts, each looking at a concept that can be applied to leadership. The first section looks at how...

Nursing Scholarships and Practice

This 4 page paper gives an overview of using concept analysis within the field of nursing. This paper explains how different appro...

Concept Analysis: ADHD

This concept analysis pertains to attention deficit/hyperactivity disorder (ADHD) and provides a comprehensive discussion of this...

Koinonia, the Perspective of Jeffrey Gros

This essay pertains to theologian Jeffrey Gros's views on the biblical concept of koinonia, which translates as "fellowship" Gros ...

Opportunity Cost and Marginalism in Public Policy Analysis

The concepts of opportunity cost and of marginalism are found in the field of public policy analysis. The writer explores the con...

Coffee Fair Trade

There are two different but related topics explained in this essay. The paper begins by explaining Mills' concept of private troub...

Nursing Caring, Nursing Meta-Paradigms

This research paper/essay pertains to the four nursing meta-paradigms of Nursing, Person, Health and Environment and how these con...

Government Out of Operation

Can the American Government just shut down? Yes, it is legal to do so but why? This essay brings in the concepts of justice and la...

Baudelaire In Savannah

and captivating. History indicates that this has always been true. General William Tecumseh Sherman was so taken with the city o...

Personal Philosophy of Nursing

But, it also refers to the fact that nurses "shape and transform the environment" as well as offer care within the context of an e...

Charles Peirce's Account Of Truth And Reality In "How To Make Our Ideas Clear"

perception is that which we, as humans, have been trained to discern as a species, inasmuch as the certain quality of perception r...

God Vs. Evil

itself confirms those evils. Mark refers, of course, not only to the goodness of God but also the many evils which exist in our w...

A Healthy Self-Concept

or her ability and worth. For example, when this writer/tutor was an adolescent, I judged my math ability negatively on both my ...

Industrial Psychology; Explaining Enron

with several different players each able to avoid feeling personally responsible there was a lack of a real moral compass. ...

Why Psychology Is Considered A Science

"mental life contains no independent elements but different moments mutually implicating each other in the whole" (p. 42). ...

Can A Sense Of National Unity Be Constructed Through Cultural Policy?

even simply a shared feeling of community which is aided by a common enemy. The increased fragmentation that has been seen today ...