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A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

South Florida's Doral Golf Resort and Spa

In five pages this resort in South Florida is discussed in terms of how it is marketed and what it offers in terms of golf and fam...

Internet Business Groceries to Go! and Marketing

In ten pages this paper examines what is involved in starting up, developing, and marketing a new web based grocery business. Sev...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Philippines' Marketing Analysis

In nine pages this paper presents a marketing analysis of Lincoln Golf Cars in terms of the Philippines as an export location with...

The Currency Crisis in Brazil

The writer discusses the currency crisis in Brazil, highlighting such problems as high interest rates, recession, government defic...

Demographic and Marketing Issues in Nigeria

This paper analyzes the demographic, business, and travel information relevant to planning an investment in the African country of...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

'Bug Shop' Market Research

other than fuel efficiency. Volkswagen still refused to consider any design changes. By then, the external view of the car was a...

Team Logo Merchandise Marketing by Pro Sports

In six pages this report discusses how professional sports teams use logos on merchandise such as clothing and hats to market them...

The Impact on Labor Relations as a Result of Airline Deregulation

In a paper containing six pages the 1978 airline deregulation impact upon labor relations is examined through a discussion of such...

Protectionism in Japan

Japan's protectionist practices under the Meiji government have come under attack from the west, as a more open market for importe...

Development and Marketing of Exterminator Software

A developmental and marketing plan for the software product Exterminator which protects computers against Y2K problems are discuss...

Analysis of Built to Last by James Collins and Jerry Porras

In eight pages this management book is examined in terms of what companies can learn in terms of superior performance and marketin...

Labor Market Discrimination and Economic Analysis

In three pages 1992 Nobel Prize winner Gary Becker's economic analysis approach to labor market discrimination is examined in term...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

Discussion of Competitive Markets

In three pages a microcompetitive model is considered in a discussion of competitive markets with various theories such as those o...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Legal and Ethical Issues Associated with Product Recalls

relationship between marketers and consumers, with the former having more information about their products than the latter, even t...

Women's Status in the Workplace

well as being stuck in low-level jobs. Things are changing, and have been for quite some time. But this does not mean that all ...

Types of Investments

In three pages this paper examines types of investments such as money markets, certificates of deposit, mutual funds, stocks, and ...

Definition of Flexible Expense Budgets

In seven pages flexible expense budgets are defined and their workings within global market, business, and government structures a...

Internet Marketing and Ethical Concerns

In five pages 'cookies' and bulk email as they relate to the Internet are discussed in a consideration of ethical concerns and the...

Global Marketing Strategy

In two pages this paper discusses global marketing strategy and what should be considered when creating one. Two sources are cite...

Airbus and Boeing Competition

In seven pages industry leader Boeing and the major gains Airbus has made in the international market are discussed in terms of re...

International Environmental Usage of Honda

compete even more effectively at home. Through tailoring operations to compete internationally, the company has developed key man...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Internet Marketing Success

And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...