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Travel Agency Database Creation

is to educate and help the public but not completely sever the agent-customer role. A model with a more extensive scope would incl...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Quality Control Problems at Macy's

In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's....

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Matthew J. Fishman's How to Increase Sales

A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Information Technology and the Organization, Two Comparisons

Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Declining Customer Service and Bank Mergers

In five pages the Canadian banking system is used as the focus of this examination of how increased bank mergers have meant decrea...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

Marks and Spencer and Customer Value Management

1993, p. 63). This essay investigates customer value management and applies the concepts to the practices Marks and Spencer seem ...

Customer Service and Long Term Care

In fifteen pages this paper discusses long term care facilities in a consideration of customer service issues. Twelve sources are...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Midwestern Downtown Area Retail Market Analysis

In eight pages this paper assesses a Midwestern community's customer base in this downtown retail market analysis. Four sources a...

Turning Lost Customers into Gold by Joan K. Cannie

show that customers tend to buy more from companies that they have patronized for a long time (12). The lifetime value of a custo...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...

Overview of TVA

TVA, as a government agency, was established for three main purposes: to improve navigation of the Tennessee River, provide means...

Saks and Customer Service Enhancement

In nine pages the need for the Saks' department store to improve customer service is discussed. Twelve sources are cited in the b...

Overview of iGetSmart.com

In ten pages this paper considers the electronic meeting point between printing customers and the print industry in this examinati...

Disney World and Consumer Behavior

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

Business Budgets and How They Can Be Used Strategically

In six pages this paper examines strategic organizational considerations with regards to budgets in order to produce customer sati...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

The Gap and Marketing Directions

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

Two B2C eCommerce Websites Compared

In five pages http://www.eddiebauer.com and http://www.sundancecatalog.com are compared in terms of eCommerce Internet shopping wi...

A New Product Sample Business Plan

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

Sport Obermeyer Ltd. and Considerations for Manufacturing

In eight pages this paper considers a Harvard case study and discusses how manufacturing constraints must be adjusted by Sport Obe...

Banking Sector and Technology's Impact

In eight pages the impact of technology on banking is examined in an overview of talking teller machines, biometrics, and issues i...

Dell Computer Company's Merits

In five pages this paper discusses the supplier, competitor, and customer merits offered by Dell Computers. There are 4 sources c...

Retail Outlets The Disney Store

In five pages this paper examines the uniqueness of the Disney retail stories in a consideration of location, customer base, and a...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...