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Essays 91 - 120

1945 to 1970 Consumer Culture and Women

Mass Market makes it easy to understand the growth pattern of gender-based consumerism that occurred throughout the twentieth cent...

Consumer Model of Pop Culture

for the last sentence. Therefore, the last sentence in this paragraph would be the thesis: Given the intrinsic link between cultur...

1990s' Consumer Influence of Fashion Magazines

that models depicted in todays magazines, because they are tall and thin, only represent 5 percent of the population and are impos...

Consumer Culture and British Fashion Magazine Influence

the expectations of society but the unreal and artificial world of the media. A recent study of focus groups opinions of images fo...

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...

Pharmaceutical Industry Marketing Environment

marketing within the pharmaceutical industry: Social and cultural forces/consumer behavior. Factors to be considered include: * Th...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Low Context Culture And High Context Culture In Business

culture has a direct impact on communication, both verbal and non-verbal (College of Business Administration, 2005). Researchers h...

Cultural Perspectives on the Northern Ireland Troubles

Ulster to belong to the United Kingdom can be broadly aligned with their religious associations (Tonge, 2001). In Northern Irela...

Wal-Mart's Company Culture

controversial because of their human resource practices. Many employees are very loyal to the company and yet, they have had more ...

Two Consumers; A Comparison of Purchase Processes and Influences

in the two months following Christmas, and that December, in the run up to Christmas is also one of the periods of peak spending i...

Finding Peace in a Culture of War

individual is exposed to any type of experience there is the potential for that individual to be desensitized to any experiences t...

Greek Virtue

the foot of power!/Nothing care I for Zeus" (Aeschylus). In other words, Prometheus will not succumb to tyranny and a power that r...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Consumers in Latin America

In seven pages this paper examines Latin American consumer buying habits in a consideration of research models and consumer focuse...

Availability and Choice of Goods

In three pages consumer's choice of goods are assessed through monetarism theory, cost curves, and how availability and cost are a...

Behavior of Consumers and Music's Impact

In eight pages this paper examines how retail environment and the choice of products are influenced by music and how this impacts ...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Overview of Consumer Credit

Those in the bottom half of the income scale increased their ownership of cards from 45% in 1983 to 54% in 1992. That continues th...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Mass Media and the Presentation of Bilingual Education

The writer discusses the way in which the mass media presents bilingual education and how this presentation, which comes through T...

Austria and Sweden Media Compared

In fourteen pages contemporary law and culture are two of the issues considered in a comparison of the media in Austria and Sweden...

Consumers and eCommerce

million PCs sold throughout the world, a slight decrease on 1999, down by 0.8% due to the increasing level of maturity in develope...