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Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Business and Electronic Commerce

In eleven pages this research examines Internet marketing in a consideration of its implications for business with globalization a...

Small Global Businesses and the Impact of the Internet

In eight pages this paper discusses how small businesses have been able to successfully compete in the global market due to Intern...

Internet Communications and Marketing

This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...

Telecommunications and Marketing II

In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...

Small Business and the WWW

the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and ...

Global Internet Business Opportunities and Challenges

has as its multimedia domain , the World Wide Web. The Web is the tool that makes possible the leaping across the world in split s...

The Business of Club Med

Club Med has recently undergone a sea change in management, with a Euro-Disney savior being brought in to help reorganize. This re...

Analysis of Sonic, Incorporated

In ten pages this paper presents a business analysis of the Sonic, Inc. fast food conglomerate in an examination of their solid ...

General Business Internal Structure of PepsiCo Inc.

In eight pages this paper discusses PepsiCo's internal structure in a general overview that discusses competitive emphasis, polici...

Financial Assessment of Northland Cranberries

In twelve pages this paper examines Northland Cranberries Inc. in a financial management overview that also includes a concisely a...

Videoconferencing and Business

(Zeile, 1994). In the early 1990s, the price of a video system for a full room ranged from between $40,000 to $100,000 with roll...

Home Businesses and Computer Generated Changes

In a paper consisting of five pages home businesses are examined in terms of the changes brought about by computers. Eight source...

Global Impact of Computers

parts of the world. In Japan the realities that involve the computer and the participation in such is called maruchmedia, or mu...

Trade Barriers and Global Business

In twenty pages this research paper discusses global trading growth in a consideration of potential barriers including tariffs, tr...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Small Business and Information Technology

In a paper containing ten pages IT as it pertains to small businesses is discussed and includes its uses, the relevant issues, adv...

Societal and Workplace Impact of Computers

COBOL, PL1, RAMIS, FORTRAN and many others. While some languages have survived the PC revolution, many languages have become obsol...

Electronic Data Transfer Evolution Through the Internet

In ten pages this paper examines how EDI has evolved as a result of the Internet and considers the future of business computer net...

Small Business Startup

This paper discusses what should be considered before opening a small business in ten pages. Fifteen sources are cited in the bib...

Small Business Impact of the Family and Medical Leave Act

fiscal year, rolling year measured from the date the leave is used or requested, or any other fixed twelve-month period (p. 71). ...

Reasons for Small Business Failure

establish and maintain a sound strategy also could be added (Anonymous, 1999). Fewer numbers of businesses even attempt to survi...

Workplace Illness and Injuries Cost

In three pages this paper considers Australian businesses in a discussion of the various factors that affect workplace illness and...

Case Study of Boeing

In four pages a business management case study of Boeing is presented in terms of micro and macro analysis, strengths and weakness...

2001 and Beyond at Boeing

In ten pages the proposed merger between Boeing and McDonnell Douglass is examined in terms of the effects it will have on Boeing'...

Boeing Company Business Analysis

In 5 pages this paper considers the airline industry with special emphasis upon the situation at Boeing such as mismanagement, lac...

Film Reviews and Business History

In eighteen pages film reviews consisting of seven reactions and summaries of approximately two and a half pages each consider suc...

Case Study of GM and Chrysler

In five pages the automobile industry comebacks of GM and Chrysler are examine in terms of their very different business conceptua...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...