YOU WERE LOOKING FOR :The Economics of Ticket Pricing for Airlines
Essays 181 - 210
target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...
being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...
in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...
to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...
to pull itself out of the mire that constitutes the greatest economic recession since the fabled stock market crash of 1929, nearl...
years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...
paragraph helps the student provide an overview of the issue of fuel hedging. Hedging, as a generality, is a common investment tac...
(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...
value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...
offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...
that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...
Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...
the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...
the lowest available airfare and instead fill the more expensive seats first, then the cheapest fares are released. This obviously...
which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...
is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...
Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...
Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...
Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...
Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...
areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...
close scrutiny from Wall Street. Looking specifically at Classic Airlines and the individual situation there are some worry...
to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...
a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...
of environmental conditions (Edwards, 1972). Furthermore, the model points out that any change of a component impacts the ...
online-mediated travel (Ryanair Holdings PLC, 2009). Threats * Slowdown in the economies of the UK, Europe and the world; * Increa...
Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...
the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...
program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...
nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...