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Essays 211 - 240

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Discussion of Time Magazine's Current Issue

In two pages this paper discusses the target audience of a current Time Magazine issue in an overview of such topics as marital st...

Analysis of an Advertisement Featured in Time Magazine II

In two pages this paper discusses an IBM notebook computer advertisement featured in a Time Magazine issue in an analysis of the p...

Internet Dangers and the Vulnerability of Children

In ten pages this paper examines how children using the Internet makes them vulnerable to various dangers including tobacco and al...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Magazine Advertisements and Emotional Appeals

the recipients attitude toward the ad, the advertised brand, purchase intention, and actual purchase" (Stephens 137). In many ins...

Magazine Advertisement Bias

In eight pages various ethnic, race, and gender biases are considered within the context of magazine advertisement and how it can ...

English Law Regarding Contract Law

If this were an acceptance this would have to be an "unqualified expression of assent to the terms proposed by the offerer" (McKen...

Razor Advertisement Analysis

by men which are targeted at women, as gift-buyers, but they would tend to emphasise the advantage to the buyer, rather than to th...

Alcohol Advertisements and College Student Binge Drinking

missing classes, falling behind and ultimately losing whatever funding may have accompanied ones higher education is but one repre...

The Changes in Advertising from 1920 to 1940

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Specific Culture Marketing

audiences. One company that achieves this is the insurance company Cigna. In a recent advertisement that show a father and two ch...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Advertisement Designing

repeat sales. We will first look at an outline which could be presented on a story board and then analysis why this...

Advertising in the Airline Industry

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

Analysis of 2 Diet Pepsi Advertisements

and are also interested in fashion trends. The trucks are shown as then being sued by a ranger of stars, keys being given to val...

Contract Law and Term Breaches

an offer is made as a promise to a wide audience where there is not the need for bilateral communication. In looking...

An Example of a Bad Print Ad

most people would probably turn the page and move on, because the text of the ad describes the process of making diamonds, as well...

Advertising Analysis of Red Wing Shoes

free kickstand with purchase. It only says Keyport Army & Navy Store at the bottom of the ad. This is a joint promotion of Red Win...

1920s' Culture

The 1920s saw the real advent of the moving picture, as well as the very first flight across the Atlantic Ocean (James Madison Col...

Analyzing 10 Print Ads

the camera and images that give the appearance of a traditional SLR camera. This is an advertisement that could be used in many cu...

Ethos, Pathos and Logos in an Advertisement

with a car broken down in the dessert and a well known star in a tuxedo (P Diddy) on the way to an awards ceremony. The truck stop...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

NP Advertisement and CPA

This paper begins by offering ten questions that a nurse practitioner might pose when applying for a position with Optum health. T...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Advertisements Featured in Time Magazine III

In three pages this paper analyzes an ad featured in a Time Magazine issue in terms of color and message. One source is cited in ...

AlItalia Advertisements and Antonio Canova's Pauline

In four pages an AlItalia's single print ad is examined in terms of its combination of old and new through imagery and illusion of...