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The Effectiveness of Periodical and Television Advertising Evaluated

to report (Tellis and Weiss 20. That study, which was conducted by Kanetkar, et al, found no main effect, but instead an inverse r...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Advertising in the Airline Industry

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

Assessment of a Marketing and Advertising Plan

In six pages this paper examines how to evaluate the effectiveness of advertising and marketing plans. Six sources are cited in t...

UK's Regulation of the TV Industry Present and Future

In five pages the regulation of the UK television industry currently and the future changes that will result from the consolidatio...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Domestic Violence Intervention/Study Analysis

the IG or CG groups. Consent forms were completed at each interview, which were conducted by undergraduate interviewers, who were ...

A Pros and Cons Comparison of Satellite Television and Cable Television

5 pages and 4 sources used. This paper provides an overview of the pros and cons of both satellite television and cable televisio...

Are TV Documentaries Informative or Propagandist?

In five pages this essay discusses the appropriateness of television networks to examine issues from a partisan perspective....

Children and the Psychosocial Effects of Television Violence

to real-world violence, and thereby less empathetic to the pain and suffering of others (Chidley 37). Observations of teenagers re...

An Analysis of Eh, Joe

A 5 analysis of the television play Eh Joe by Samuel Beckett. 5 sources....

Soundless Television

not romantically involved. Jack is imitating a robot: his arms are bent at the elbows, hes bent at the waist and moving very stiff...

Scripted Television is an Art Form

many are scripted. There is a sameness in terms of quality in what the individual can expect. There is entertainment value in both...

Censorship

and his acknowledgement of unorthodox divinities" (Newth). In essence, all peoples, all nations, all cultures, have some f...

Popular Culture of 1950s America

not something that sprung up in the 1990s or 1980s. Yes, it is a 1950s phenomenon ("Film History of the 1950s"). McDonalds was fra...

Obesity and Television Viewing: A Review of Literature

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

The Media and Female Stereotypes

a traditional wife (blond), the other a grasping, careerist (brunette), who slug it out on a veranda, in a lily pond, or during ...

TV Commercials and Use of Ethnic Dialects

distinctly African-American and southern voice promotes a sense of New Orleans good food and good times. It would appear that thr...

Saturday Morning Children's Cartoons and Gender Studies

In ten pages various examples of Saturday morning children's cartoon television and the commercials that advertised on them are th...

Robert Schuller, Storytelling, and the Evangelical Media

In five pages this research paper considers Schuller's storytelling in an analysis of communications theories and his television m...

Saturday Morning Television Marketing and Gender Studies

In eight pages the gender views presented in Saturday morning television cartoons Muppet Babies, Captain Planet and Looney Tunes' ...

Advertisement Designing

repeat sales. We will first look at an outline which could be presented on a story board and then analysis why this...

TV Beer Advertisements

In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliogr...

UK's Indie TV Influence

In five pages this paper discusses the 1955 introduction of independent television to the United Kingdom in a consideration of its...

TV Violence and Economic Aspects

the most popular television stars for each episode in the series. At one time, the popular media published the fact that each of t...

Girls, Women, and the Impact of the Media

more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...