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Essays 631 - 660

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Vietnam and American Politics During the Turning Point of 1968

achieved (McDougall, 1996). That goal was and is to establish a strong buffer state to protect the nations of Southeast Asia from ...

Russian Campaign Could Not Have Been Won by Napoleon

In eight pages this paper discusses the 'backwardness' theory of William Fuller Jr. in a presentation of the argument that there w...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Battle of Gettysburg and General Robert E. Lee

In twenty five pages this paper discusses the Gettysburg campaign in terms of the relationships between General Robert E. Lee and ...

California's Gubernatorial Campaign Between Dan Lungren and Gray Davis, the Issues, and the Media

In five pages this paper examines this gubernatorial contest in a consideration of the political campaign role of the media. Five...

Second World War German Warfare and the Blitzkrieg

In ten pages this paper examines how during the Second World War the Germans employed blitzkrieg tactical campaigns. Nine sources...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

The U.S. Presidency and the Influence of Big Money

ambition. They made it through excellent schools and law school to boot. It seems that this power couple--a president and a senato...

Election Campaign Communications and Ronald Reagan

the only person who could make him feel lonely "simply by leaving the room" (Bock, 2004). Her love for him in return was as clear ...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Operation of a Foreign Office

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

Degrading Business Ethics Balancing Human Welfare and Corporate Profitability

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

Research Proposal on Head Injury Risk Reduction Advertising Campaign

In five pages this research proposal assesses the financial factors involved in the establishment of a head injury risk reduction ...

Public Policy and Business Interests

Public policy is made primarily by elected officials who propose laws. In the White House for example, the president and cabinet m...

Fear and Loathing on the Campaign Trail, & the Advent of Gonzo Journalism

The journalist records events as they occur, but also incorporates those details of personal opinion, sensory impressions, and so...

Campaigns and Elections in the United States

are likely to look askance at such a person" (Allen, 1998, p. 22). Americans, while we realize that campaigns take money, like t...

Visual Image Campaign of McDonald's

and MTV. The repetition reinforces the primary message, but other images can be added at a later time and still have the effect o...

An Overview of Ronald Reagan's 1980 Climb to the Presidency

In this four page paper the writer ourlines the key elements that propelled Ronald Reagan to the U.S. presidency. Details are pro...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Behind the Oval Office by Dick Morris

In five pages Morris's book and the political theories it reflects as well as the author's employment of sociological theories are...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

Messages and Themes of 1932, 1952, and 1980 US Presidential Elections

In four pages this paper examines how underdog candidates became very popular due to the themes and messages of their campaigns du...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...