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Essays 91 - 120

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Ethical Objectivism and Ethical Relativism Concepts

In five pages this paper examines ethical objectivism and ethical relativism from a philosophical perspective. Two sources are ci...

Ethical Position Paper on Advance Directives, Ethical Decision-Making and Utilitarianism

wishes, she would remain on life support. This scenario has several ethical implications from the nursing or medical professional...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

The Flaw in Utilitarian Theory

is one alternative in deriving a moral theory when considering a variety of philosophical models. Above all, it is simplistic. And...

Breast Cancer Research & Ethics

personal opinion can affect human behavior, and the frequently complicated nature of ethics complications in cancer research. It a...

Stem Cell Research: Wave Of The Future

acceptability; however, this is not enough reason to postpone the favorable results that have already been discovered as the ethic...

Ethical Decisions - Case Study

their behaviors or lack thereof. Also, Georges wife, Mary, is not a decision maker but she no doubt has an influence on the decisi...

Ethical Decision Making

Compliance, 2007). Employees can take any number of actions without retribution if they suspect a violation, such as raising ones ...

Ethics In Nonprofit Organizations

there is no singular set of ethical disciplines that are adhered to by all sectors. Distinguishing these moral and ethical action...

Ethical Business

the government of the Netherlands began requiring businesses to improve the environmental footprint they left in the wake of condu...