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Essays 391 - 420

MARKETING BREAKFAST CEREAL TO KIDS

for parents pushing strollers or chasing after active toddlers (Underhill, 1999). Furthermore, if a retailer wants to sell ...

Do Children Living With Their Mom Only do Worse

The incidence of children living in single-parent homes continues to increase and it is usually the mother raising the children. M...

Limiting Web Site Porn

Internet pornography accounts for $2.5 billion of the $57 billion pornography market. The Web has made porn easily accessible by i...

Fast Food Nation

environmental issues literally for decades - such as when actor Ted Danson announced decades ago that the ocean would be "dead" in...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Video Games and Social Responsibility

games are encouraging violent aggression in young people. Should video game designers act in a manner that is socially responsibl...

Ethics in Business; Environmental Ethics

all or any of these factors, and, in some cases may purely be a marketing ploy. Chevron probably spent five times the cost of its ...

Post Scandal Organizational Ethics' Climate Improvements

In eight pages this paper discusses corporate ethics in an examination of how to improve the business climate in the aftermath of ...

Enron & WorldCom: Who Blew The Whistle?

agreement -- why should the whistle blowers? This is precisely how the handful of individuals felt when they learned their corpor...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Maxwell's There's No Such Thing As 'Business Ethics' There's Only One Rule Reviewed

As well see below, Maxwell is not highly in favor of so-called "ethical behavior," because he believes that ethics is very simply ...

Computer Viruses 'Cyber Ethics' and Personal Responsibility

illegal activity. Most agree that there is a definite distinction between "cracking" and "hacking". Although the term "cracking" ...

Principle Based Ethics' Evaluation

In five pages this paper examines the business use of principle based ethics and its value with globalization and environmental is...

Media Ethics' Decline and Postmodernity

ancillary factors of our culture such as what clothing we consider most appropriate or what foods we choose to eat. Sometimes how...

Administrator Dilemma

university policy that clearly states personal business is not to be conducted upon school computers. Nick had more than enough r...

Ethics In Forensic Science

uphold the position. Attaining the appropriate credentials is a mandate for ethical behavior within todays counseling profe...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

Influences In The Market Maximized/Market Minimized Model

stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...