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Essays 2161 - 2190

George Labovitz and Victor Rosansky's The Power of Alignment

and Rosansky (1997) maintain that a well-deployed strategy is one that engages employees and customers alike, and draws a straight...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Managing with a Global Mindset by Jean Pierre Jeannet

experiences may not lead to a global mindset. By contrast, the executive who has a truly global mindset is able to see across mult...

The Ramsay Scallop by Frances Temple

For example, the rationale offered to the couple for the pilgrimage is that they should atone for the sins of the local townspeopl...

Red Midnight by Mikaelsen

through most novels, there are changes within the characters. Here, the main character or protagonist, is Santiago. At first, he ...

Martha Barletta's Marketing to Women

profitable-per marketing dollar invested" (6). Another important reality that Barletta (2002) presents us with in this chapter i...

Al Ries and Jack Trout's Horse Sense

Here the authors discuss the idea that intelligence and aggression dont really matter as much as having a rich parent or someone e...

Charles Taylor's The Ethics of Authenticity

concept of disenchantment is related to what Taylor argues as the "the primacy of instrumental reason" (5). Essentially, Taylor i...

Defying Hitler by Sebastian Haffner

as subject to social trends as his peers, recounts how he remained somewhat detached by not becoming a Nazi. Nevertheless, he also...

Undermining the Kremlin by Gregory Mitrovich

this time, which includes the fears of policymakers regarding the Soviet threat, as well as their perspective on the ramifications...

Impact of the Baby Boomer Generation

food is a thing that is sold. It is a physical substance or an article of commerce. People think of commodities as corn or grain ...

Film Review of Martin Scorsese's Goodfellas

the voiceover. According to reviewer Patricia Kowal, this inclusion of a female perspective furthers the gangster genre because it...

Philosophy and Barker's The Ghost Road and Du Maurier's Rebecca

In five pages this paper examines the Bourdieu and Kant philosophical views represented in these texts by Barker and Du Maurier. ...

Soft City by Jonathan Raban

centers and the changes that occurred in the national identity. Raban wrote: "For the new arrival, this disordered abundance is ...

Francine Pascal's On My Own

There is Will and Jeremy. At this point she becomes very confused because she does not really know who she likes anymore. There is...

Overview of Behind a Convict's Eyes

of ethnic minorities in the prison system in the modern era. In his work Stigma: Notes on the Management of Soiled Identity, Goff...

The Jesus Myth by Andrew Greeley

edification of readers who seek, like him, to try to deepen their understanding of Christianity. In accomplishing this task, Gre...

From Slavery to Freedom by John Hope Franklin and Alfred A. Moss Jr.

of race riots and voices rising in protest, led by such African Americans as W.E.B. Du Bois. An ad placed by the NAACP in several ...

Joel Bakan's Corporation, Portrait of a Psychopath

same material, that is, the historical background to corporations, their basic operating motivation and specific case studies. How...

Reviewing Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment By Martha Barletta

seen as a marketing book, but it is also a primer for many who may be set in their ways and need to be shaken into understanding t...

Strong Congregations by Kennon Callahan

qualities that he identifies as intrinsic to small, strong congregations as the foundation for his chapters, building upon these t...

Second Language Learning

contrastive analysis studies in the 1950s and 60s consisted of "comparing pairs of languages" in order to find their areas of diff...

Difficult Conversations

that is, having a difficult conversation, was extremely difficult for this writer/tutor. I avoided confrontation at all costs. The...

The Egyptian Book of the Dead

them can be found on the coffins of the dead and the walls of the tombs (Parsons, 1996). The Book is lengthy, since the texts are...

Dorris’ Broken Cord/A Theoretical Perspective

layer that is closest to the child and which contains the relational features with which the child has direct contact (Paquette an...

Robert D. Hare on Psychopaths

offer some explanation for the egocentric and aggressive behavior of psychopathic individuals. As Hare locates deviant behavior ...

Ethical Evaluation Plan

Speaker Notes An effective mission statement "acts as the blueprint for developing the corporate strategy of...

Chapter 22: Phrasal Verbs

the word considered to be the particle indicate that although the particle is considered part of the PV, it need not be the next w...

Life and the Search for Meaning

full potential in relationship to this peace and joy within themselves Powell, 1995; 3). In Mans Search for Meaning by Vikt...

Shamanism

a great array of dysfunctional lost souls in a European society. Without their culture, their history, their mystical beliefs, the...