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Essays 391 - 420

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

Global Trends in the Restaurant Industry

of ten may not survive for more than five years (Thompson, 2005). Social caters have a very small part of the market, this is als...

The Pros and Cons of Branding in the Restaurant Industry

The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...

Professionalism and Gender

In two pages professionalism is examined within the context of the food services industry in a consideration of gender prejudices ...

Asher Edelman's Takeover of Ponderosa Steak House

In ten pages this paper examines the late 1980s corporate climate in a consideration of the 1987 hostile takeover of Ponderosa Ste...

Food Industry and Latino Population Exploitation

In five pages this paper examines the exploitation of Latinos by the U.S. food industry. Four sources are cited in the bibliograp...

A Frito Lay Industry Analysis

market snack foods around the world. 1984 - PepsiCo is restructured to focus on its three core businesses: soft drinks, snack foo...

Government and Private Enterprise Control of Pollution

which did little to affect residues of that chemical on fruit that was on trees when the announcement was made. Consumers are stil...

Analysis and Competitive Advantage

a first mover advantage which they aim to use to establish themselves in a market place, once established they may even adopt almo...

Customer Services in Different Industries

As finished units are not kept in stock the customer service process begins prior to the ordering. To make an order the customer n...

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

The Food Industry and its Influences

undertaken by governments in order to support their own economies. However, this could act against nations suffer as a result of t...

TGI Friday's and the Food and Beverage Industry

beverage operations, seen with firms such as McDonalds, Burger King and other restaurant chains and hotel chains (Mintzberg et al,...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Marketing Strategies and The Concrete Industry

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

UK Automotive Industry and Market Forces

lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...

Unique Restaurant Opening Business Plan

restaurant. The owner also has a college degree in hospitality and extensive experience with fiscal matters. Financial Analysis T...

Overview of Instant Coffee Industry

coffee beans and created a process for removing the caffeine from the beans (Green Mountain Coffee Roasters, 1994). That would be ...

Z Coil Shoes Marketing

by the plantar ligaments pulling away from the heel bone, are a result of poor support" (The worlds leading pain relief footwear, ...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Toy Helicopters' Marketing

resources to support the product while not attaching the entire future of the business on a single product. "All products h...

Position and Competitive Strategy of Dyson

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

Dakota National Air Case Study Analysis

a network security services company, these unwelcome security breaches have been a regular occurrence within industry and governme...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...