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Essays 61 - 90

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

need to be muted, due to the IOC rules, but Adidas has found ways to maximize the coverage even finding way to work around these u...

Business Basics - Competitive Advantages and Challenges of International Trade

of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). This means that the cost to the firm of pro...

Employee Performance Assessment

to be integrated with the performance results and measurement of both input and output measured. This is reflected in the words of...

Analysis of Allied Irish Bank

undertaken a strategy operating within niche markets on a regional basis; an effective way of using the differentiation to add val...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Exposure To A Different Culture

towards culturally different practices. 2. The Event In order to understand the ritual it is important to understand a i...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Sales and Operational Management at Speedy Momentum

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

Why Perform a Literature Review?

It is common practice to perform a literature review before undertaking any primary research. The writer examines how and why this...

Proposal for Research to Examine TQM Implementation in Nigeria

This paper is the first two section of a larger project examining TQM in a Nigerian context. The first section is an introduction ...

A REVIEW OF FINANCIAL MEDIA AND INFORMATION

Answers questions pertaining to financial information, providing two financial websites, a financial book and a stock. There are 4...

Criticism of the Financial Accounting Framework Reform

The writer reviews the content and approach of a letter written by Rick Gore concerning The Conceptual Framework for Financial Rep...

Fair Value Accounting in the Economic Crisis

standards, but is further defined in individual standards. .The concept of fair value became an issue that would have pote...

Regulating the Finance Industry

which competitive forces are brought to bear and lessons are learnt can have a high cost and far-reaching impacts not only on the ...

Creating Value through Financial Engineering

The writer looks at the way financial engineering may be used with a firm that has had poor performance in order to increase the f...

The Performance of Yahoo! 2007 - 2008

by January 2008 this had reduced to 19%. Bu feburary there was an even bigger falls as Yahoo! market share fell to 17.6%, they ar...

What is Financial Accounting?

the majority of people using these accounts are not directly involved with the day to day running of the company and as such can u...

Realigning Aid to Ethiopia

Governments ownership of land "continues to hamper growth in the industrial sector as entrepreneurs are unable to use land as coll...

Financial Statements: Helping To Evaluate A Hospital's Financial Viability

having done so. Performance measures in general help to provide a composite of the respective hospitals financial viability, howe...

SWOT Analysis of Emirates Airlines

resources that can be leveraged to make profit, at the end of the financial year 2005/6 the airline had carried a total of 14.5 mi...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

AN ANALYSIS OF STRAGETGIC THINKING

This 3-page paper provides a financial overview of Nike Inc....

MATTEL TOYS AND ARTHUR ANDERSEN

Given, however, that sales forecasts were prepared for the disposed of Hot Wheels, a red flag should have been raised among the au...

Mekong Bottled Mineral Water Report Assessment

in the region of 1. However, there may not need to be a fast realization of the assets. The problem may arise if other asset group...

Dollar GEneral's Financial Health

11% 13% -10% Basic Clothing 8% 9% -7% Source: (Dollar General Reports Increased September Sales, 2004) At $8.49, Dollar Ge...

Printing Company's Complex Financial Decisions

long term may also be considered, allowing for the ease with which a new long term income generation may be developed and replace ...

The IMF and the Financial Crisis in Asia

experts now believe was the first signal of the crisis). The threat concerned investors, who dumped their Asian currencies, which ...

Merck and Pfizer Financial Ratios

Stock price 31st Dec 2004 $26.89 $32.14 Current stock price $22.31 $28.90 Price/book value 2.5 3.6 Price/cash flow 10.3 8.2 Sales ...

Case Study of Evans Shampoo

well as lenders and creditors. Increased sales will result in increase inputs, decreases sales may have an impact on the levels o...