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Essays 391 - 420

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

Toy Industry Marketing

the worlds largest retailer. By the end of 2004, Brown (2004) reported that Wal-Mart was expected to have 22 percent of the toy m...

Growth Strategy and Vertical Chain Management of the British Cinema Industry

anti-trust restrictions on vertical integration were removed by President Reagan in the 1980s (Wheeler, 2005). Miller and Shamsie ...

The Future of Music and Entertainment Industries

This 5 page paper gives an explanation of the future of the entertainment and music industry. This paper includes the writers pers...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

Winnipeg, Manitoba's Telecom Industry

diversified industries, Winnipeg is accessible from even greatly distant locations by means of its international airport, rail, wa...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

The Potential of ABC Systems in the Service Sector

This 5 page paper looks at the way that the concept of activity-based costing may be applied to the service industries. The genera...

Creating Value With Supply Chain Integration

In 2002 the National Institute of Standards and Technology estimated that in the US alone more than $1 billion a year could be sa...

Banks, Risk Measurement and Risk Management

the profit is equal to the rate of assets less the rate for liabilities which are then multiplied by the assets less the costs. P...

Market Trends, Forces, and the Aerospace Industry

a discussion of what is likely to happen to this industry in the future. Though the literature is divided, most experts agree that...

Music Industry Survival and Development

they actually have taken the time to learn how to play a musical instrument. One can see why the music industry is important. Peop...

United Kingdom's Leisure Industry and Car Ownership's Impact

the US soon spread and cars became more affordable and used in a wide range of ways. Convenience was a major factor, and it was i...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

Customer Service Orientation in the Healthcare Industry

and ties are the rule. The rules were relaxed for a short time in the nineties but management believes they were lowering their st...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Chemical Industry and the Effects of Information Technology

Dow Chemical officially takes the opposite view. As a matter of corporate policy, Dow Chemical conducts its business within the f...

Automotive Industry of Europe

factors into consideration when analysing their position and possible future (DAveni, 1999). Porter does not see these external fa...

Operation Mexicano Project and the Case of Carl Conway

PERT, which is used to determine time estimates. A key concept in project management is creating network diagrams using PERT/CPM (...

Issues in Fuel Cell Development

on hydrogen, something that is virtually inexhaustible and nonpolluting (2002). Essentially, the drawbacks of fossil fuels have to...

Internet and Competitive Advantage

same product at a range of supplier. When this level of competition is seen and the consumer is becoming more aware, then there is...

Kranz Industries' Consultant Report

In five pages this paper considers a consultant's reported recommendations to Kranz Industries' owner. There are no sources cited...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Northwest Airlines Company Profile

directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...

Overview of the Automobile Industry

In eighteen pages the automobile industry is examined in an overview that includes industry changes, strategic growth, quality ass...

BPI Organizational History

In six pages United Kingdom's music industry is examined in this historical overview of the British Phonographic Industry. Six so...

Pharmaceutical Industry and Employment

In five pages pharmaceutical industry employment is explored with such issues as industry structure, corporate culture, qualificat...

Overview of Perfume

In six pages perfume is examined in an overview of its types, industry terms, how it is created, consumer and industry perceptions...

Construction Industry and ISO 9000 Use

customer satisfaction. To be ISO 9000 certified indicates that a company is readily willing to meet the highest standards of qual...