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YOU WERE LOOKING FOR :The Four Ps Of Marketing

Hardware Marketed by Microsoft

case failed. Microsoft acknowledged that there were similarities between the two types of hardware, but maintained that they had b...

Orange UK Mobile Telecommunications Company Flotation

In eight pages the 2001 flotation failure of this United Kingdom telecommunications firm is examined in terms of background and ma...

Function of Government within the realm of Private Business

to be applied as appropriate" (Should Agricultural Subsidies Be Abolished, 2002). Others against government subsidies sit...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Overview of International Equity Portfolios

present interesting and forward-looking investment opportunities. The emerging market debt can have the benefit of "offering high...

Local Business Marketing

1998). With the shop also on bus routes and having parking outside access is easy. The pictures in the window are changed regularl...

Nike's Use of Mass Customization

(Evans, 2001). However the model was not new, and had helped companies such as Timbuk2 increase sales on average 51% per annum eve...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

European Automotive Market and Issues of Pricing

better than most European nations at the time but took a turn for the worse as the recession of that time spread throughout the wo...

Effective Entertainment Marketing Tool Known as the Talk Show

after the season for the new MTV hit had ended. Indeed, these appearances seemed to spark sales of Ozzys new CD and secured the fa...

Euro's Effects Upon the Bond Market of Italy

bond Market, only after this may we have a measure against which to consider the changes in context. As a major contributor and a ...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Virgin Atlantic Airlines and Marketing Communications

in order to become one of the worlds most recognizable airlines, recognized for quality, service and a good ride? How has Bransons...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

Gap Inc. and Increasing Its Share of the Market

that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...

Definition of Evolutionary Institutionalists

Change is brought on by any number of factors, it might be said, which can also trigger significant changes in the economic struct...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Uncertain Economy and the Future of Worldcom

the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...

Syria and Franchises of Burger King and McDonald's

particular attention to the business of tourism. There is no denying that McDonalds is directly related to the tourism industry, ...

Merger of Wachovia and First Union Banks

and Tannenbaum, 2001). The question on everyones mind was what was in this buyout for Wachovia. First Union got a seemingly exce...

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Organizations and Market Orientation

needs can lead to demise or threat of it. An IBM Example Until the beginning...

Nursing in Great Britain, Clinical Supervision

patient care" (p. 438). Prior to 1970, nursing training in the UK could be described as rigid and highly structured. After...

Characteristics of Market Planning and Orientation

take an inventory of all its internal resources, both human and technological in an effort to maximize all its potential. Other f...

National Health Service and Health Care Marketing

And, in truth, the world of industry, all industries, is expected to only become more complex and more competitive. Without proper...

Tourism and Psychology

based on Jungs theories in the early 1940s. Specifically, the authors were attempting to make Jungs theory of human personality un...

Marketing Alternatives for PreFone Integrated Products

engineers propensity for facts. It is highly likely that Dr. Buchan has not adequately addressed the issues that would leave pote...

Russia and the Marketing of Computer Hardware

In sixteen pages this paper examines the influences of technology, economics, politics, the law, and sociocultural factors in a co...

Market Research and its Limitations

properly, is limited by their typical restriction to a two-dimensional plane (1997). In some way, it is not the research that is a...