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Essays 1141 - 1170

Flanking in a Price War by Roger Calantone, Cornelia Droge, David Litvak, and C. Anthony di Benedetto

In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...

Cluetrain and Marketing Guru Design

In five pages this paper discusses a 'Cluetrain' webpage that reveals the innovation of new marketing gurus that embrace the Inter...

Entering the Field of Banking

For example, the average middle-class, American consumer can now bank online, search for the best mortgage rates online, transfer ...

A Paper About Wal Mart

costs low extended to his new company; "[O]n business trips, everyone, including the boss, flew coach, and hotel rooms were always...

Success Factors of Nortel Government Solutions

in 2004 it was 1.61 and the quick ratio was also over 1 in both years (Nortel, 2004). As such liqusisidy has nmot been an issue. ...

2006 Housing Market

see real estate as their ticket to a good retirement. After all, real estate seems more secure than the market. But is it? Thomas...

Telecommunications Industry

with the existing customers as well as gain new customers with a high level of marketing (Euromonitor, 2005). The market is expec...

Replenishment, Forecasting, Collaborative Planning, and Factory Gate Prices

will be required or even of error rates of any other items that can be measured statistically. To replenish can be defined as "...

Dried Fruit Snack Expansion of Tyrell's

value, such as brand value (Grant, 2004). The differentiation strategy will usually involve choosing either one, or preferably a f...

Market for Toshiba's Tablet PCs

is often seen as the best state of an industry for the consumer as it often results in the lowest prices. It is also worth remembe...

Beta Risk Indicator and the Market

company with less pressure in the way the share prices poerfoman and the fear of a fall, especially if management are paid with bu...

Toshiba Tablet PC Development and Marketing Environmental Analysis

The use of smaller and smaller lap tops was creating the bridge to table PCs and for many companies the move made use of small key...

Book Chapter on a Marketing Consultant Summarized and Reviewed

not a new idea and the way marketing and other aspect of business fits together is seen in many models (Mintzberg et al, 2003) Th...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

Chemical Company Marketing Case Study

In eleven pages this paper presents a student submitted case study analysis that considers an assessment of a variety of situation...

Video Games and Social Responsibility

games are encouraging violent aggression in young people. Should video game designers act in a manner that is socially responsibl...

Madagascar Resort Pricing, Placement, and Promotion

companies will find them appealing and want to sell them in the brouchers. For this we need to look to similar establishment and h...

Argentine Exporting of Security Systems

would suffer a loss (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004). Because of this risk, it is easier for...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

Case Study on Global Marketing, the Japanese Anime Astro Boy, and an International Youth Culture

throughout the world, more than 1.1 billion people from ages 15 to 24, have spent a large part of their lives surfing the Internet...

Harte Hanks Environmental Analysis

In four pages the Harte Hanks direct marketing services company is the subject of an environmental analysis that features Porter's...

Life After Retirement

was in her teens throughout the final years of the Great Depression, 1929 - 1939. Her father was a barber whose business was not ...

Home Health Care Services' Market Structure

income" (Helms, 2001). The policy was established during WWII at a time when providing health care to workers was relatively inex...

Technology and Organizational Change

The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Future Possibilities of Foods That Are Genetically Engineered

engineered food crop, the "Flavr Savr" tomato, had made it to the buying public (The Economist, 1997). Early proponents o...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

Foreign Exchange Market and the U.S. Dollar

introducing in terms of solutions. The three publications weve pulled articles from include the Wall Street Journal, Busi...

Webvan's Marketing Failure

personally had done his shopping and loaded his bags into his home himself. For only a slightly higher total cost, the customer w...

Definition of Source Credibility

power not all of which are going to be applicable to communication across the media. The five type of power they identified were; ...