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Essays 241 - 270

Explaining Economic Growth In China

Following ascension to the World Trade organization China has displayed impressive economic growth. The writer looks at the strat...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Strategies for Educating on Health Topics

In a paper of three pages, the writer looks at health care education strategies. Various strategies are explored in notes for a po...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Providing Healthcare in an Effective Manner- What Can be Learned from HIV Strategies

To deal with the HIV crisis many lesser and middle income countries had to develop innovative and cost effective strategies to de...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

Strategies of Rhetoric

In a paper of three pages, the writer looks at rhetorical strategies. Effective strategies are highlighted by discussion question ...

Positive Psychology Burnout

This essay discusses different issues in psychology. It explains what positive psychology is and its strategies; it explains what ...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Negotiation Strrategies for Conflict

This essay discusses four issues related to organizational behavior: using negotiation strategies for conflict management, evidenc...

British Airways

survey of International airline passengers 33% of customers had stated that the company they most wanted to avoid was British Airw...

Improving Performance in a Call Center

wait for the call to be answered, average call length as well as customer satisfaction and whether or not the call resolved the is...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Mikes Bikes Simulation Scenario

cost drivers for the business (Thompson, 2005). The company in the Mikes Bikes scenario wishes to maintain quality as the same t...

Netflix; Ten Year Plan

not yet be released on DVD, or for films that are not currently being shown. This is where and why the DVD...

Proton

slip has been occurring without any reversal despite a high level of help over the years from the Malaysian government, including ...

The Impact of Companies Adopting Green Policies

of global warming and sustainability has been aided by the documentary an inconvenient truth that has been able to raise public aw...

DFS Case Study

network of 73 shops across the United Kingdom (DFS, 2009) supported by an aggressive national advertising campaign the company has...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Leeds Development Agency Case Study

2008). However, the decision is not this straightforward. If a new business is attracted to the area there is the potential for a ...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Microsoft and Their Diversification Strategy

Devices divisions are examples of this diversification. The level of competitive rivalry will depend on the level of intens...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Managing Climate Change In Developing Countries

heavy rain (UNFCCC 2007). When sea water gets warmer, the oceans can expand and affect coastal areas (UNFCCC 2007). This report id...

Operations Management; Principle Healthcare Case Study

to identify the main activities of the company, as to gain accreditation under EMAS, or ISO 14001, a company needs to "establish a...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Change Process

questioning is strongly discouraged (Brennan n.d.). Employee behavior is monitored and controlled, often through the use of punis...