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Essays 331 - 360

A JetBlue Marketing Analysis

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

Airline Industry and the Influences of Macroeconomics

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...

Aviation and Marketing

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

Analysis of American, Southwest, and Delta Airlines

throughout the Americas, Europe and the Pacific Rim (Cummings (a), 2004). The owner of American Eagle, AMR has expanded by acquir...

Student Case Study on Delta Airlines' Depreciation and Debt

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

Four Questions Pertaining to Management of the Airline Industry

offending Chinese passengers because of lack of knowledge of the Chinese culture. 2. Former airline CEO worthy of admiration ...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Plan for a New Pegasus Airline

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

Investment in Delta Airlines Assessment

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

Low Cost Airlines and Measurements

that defines which are the important independent variables in any scenario. The measurable appear to be a range of factors, but ar...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

Future Developments for the Airline Industry

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

SOUTHWEST AIRLINES AND AMERICAN AIRLINES: A COMPARISON

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

Corporate Culture and Competitive Advantage at southwest Airlines

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

An Analysis of British Airways

The development hit the news as it grounded many BA flights out of Gatwick and saw the A name brought into the news, despite the f...

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Airline Bankruptcies and the Impact Upon Airports

to expand for rival Frontier Airlines (Bond, 2003). The problem here, is that while an airline is trying to decide whether...

Business Failure Prediction

protectionism is less favored than a generation ago; sentiment is that the market is an efficient judge of the management efforts ...

Research and Results on UK's Marketing of Low Cost Airlines

able to help counteract any researcher bias. In any research there will always be bias, by separating the questions from the resea...

Kevin and Jackie Freiberg's Nuts!

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Traditional Airlines Influenced by Low Cost Airlines

be the dominant sector in the next decade, others are less optimistic but still see this is the largest growth sector and as 83% o...

Ryanair and Easyjet

at their results. In 2002 both companies performed well. Profits reported for Ryanair were reported at ?172 million1 (about ?111 m...

Southwest Airlines' Australia Expansion Proposal

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

Airline Information System Development

data requirements for the second type of data are more complex, these are the departures information, which includes details of th...

Organizational Culture of SWA

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...

American Airlines and British Airways Compared

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

The Impact of E-Commerce on the European Airlines Industry

paper documents, using computer and telecommunications networks" (Czuchry et al, 2001). In other words, the person picking up the ...

Continental, Northwest, Southwest, and Delta Airlines' Labor Unions

may have helped these three airlines, they have a new problem in that: "Now, management must reach out to rank-and-file workers, w...