YOU WERE LOOKING FOR :The Impact of the Merrill Lynch Brand
Essays 31 - 60
described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....
different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...
Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...
The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...
The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...
The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...
The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...
the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...
the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...
in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...
the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...
they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...
with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...
that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...
their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...
branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...
some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...
mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...
the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...
and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...
couple of cars who happened to be drag racing. This gives the woman a chance to get away. She runs into the city and for some reas...
who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...
for comic relief. Here its everyone... its all about these little moments of behavior. Its like sitting down and just watching peo...
In seven pages this paper proposes opening scene changes for a more powerful impact. Four sources are cited in the bibliography....
Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...
life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...
paper recommends that it expand within Mexico as it also expands into Brazil, Argentina and Chile. Question 1: Strategic Analysis...
one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...
a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...
competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...