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Essays 151 - 180

Email, Ecommerce, and the Internet

In six pages this essay discusses the behavioral impact of the Internet in a consideration of electronic commerce and email....

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Dell Computer Corporation

The writer examines some of the reasons for the success of Dell, including brand recognition. The paper is three pages long and th...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

Comparing Branded and Generic Drugs

The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Nathaniel Hawthorne's Short Stories and the Theme of Temptation

In six pages this paper examines how temptation is featured in the Hawthorne short stories 'Young Goodman Brown,' 'The Minister's ...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Tom Nairn's Article on 'Micro States'

In three pages an article summary pertaining to the micro states' sensation is presented in a consideration of concept, statistics...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

Helpful and Harmful Dietary Supplements

In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...

La Belle Epoch and Decadence in Against Nature by J.K. Huysmans

In six pages this paper examines the novel in a discussion of its portrayal of decadence and its impact upon La Belle Epoch....

Nuclear Position of Iran

their country or culture is at risk. The United States is essentially the big brother of the world and our commitment and politica...

Generic Equivalents of Prescription Drugs

The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...

Anticoagulants Brand v. Generic

In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

France and Costume Jewelry Marketing

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...

Children's Health and the Impact of Physical Education

In fourteen pages this research paper discusses the impact of physical education on children's health and fitness....

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Technology and Minorities

In five pages this paper examines the field of technology and the biases that impact upon the involvement of women and blacks....

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...