YOU WERE LOOKING FOR :The Importance of Brand Loyalty
Essays 1 - 30
The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...
The writer examines some of the reasons for the success of Dell, including brand recognition. The paper is three pages long and th...
name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...
A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...
The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...
The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...
a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...
strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...
other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...
profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...
An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...
essential so that those above and below a worker will trust that individual. If he or she is not loyal it would be difficult to wo...
positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...
is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...
The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...
a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...
The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...
run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...
integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...
will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...
it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...
are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...
(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...
recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...
that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...
they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...
their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...
branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...
Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...
different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...