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Essays 271 - 300

'Defenders of the Faith' and McCarthyism

the "defenders of the faith" should be allowed to go to protect Americas system of government? When one examines what, if any, li...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Creating a Brand

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Collaborative Virtual World and Ecommerce

number of potential users may interact with each other" (Shen, Radakrishnan and Georganas, 2002; p. 281). Current Ecommerce ...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Travel Agency Business Plan Start Up

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

2001 Peeping Tom Case in PA

however, the Supreme Court judges used peeping Tom law as a point of analogy. The decision states, Liability for intrusion genera...

J.M. Coetzee's Disgrace

two outcomes are possible. All of the characters indicate and evidence these outcomes. One outcome is that of insight and w...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Seventh Generation Business Decisions

trying to help the consumers feel good about the products they are purchasing and using. We can see this aim in addition to the pu...

Assessment of English Language Learning

this manner (Assessment of ELL Students, 2004). The Woodcock-Munoz Language Survey basically provides a measure of a students lan...

Stadiums and Corporate Branding

part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...

Preestablished Brand Relaunching

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

Santa Fe Relocation Services/A Branding Strategy

be the various ways in which Santa Fe presents itself to the public and its customer basis. A wide variety of marketing techniques...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Brand Values and Design Relationship at Nike

realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Article Analysis and Response: Saskatchewan Indian Gaming

the history of SIGA and the casinos it built and manages, and future plans. SIGA has given First Nations people both revenue and j...

Native American Influences on Modern American Culture

also being reflected in modern culture with the search for a spiritual connection with the earth, which is a value being adopted a...

Diamond Enterprises Consultant Report - Tipping vs Service Fee

said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their ser...

Advertising Issues

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

Who Is Mona Lisa?

comprehend it with ease" since Leonardo had captured "all the minutenesses that with subtlety are able to be painted" (Halsall). T...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

LEADERSHIP STYLES AND SAFECO CORPORATION

mind, lets take a look at Safeco Corp. and the industry in which it operates. Located in Washington State (Seattle), Safeco sells ...