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Essays 361 - 390

Creating a Brand

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...

Collaborative Virtual World and Ecommerce

number of potential users may interact with each other" (Shen, Radakrishnan and Georganas, 2002; p. 281). Current Ecommerce ...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Sermon on the Mount

God. Even people who do miracles or cast out demons or who prophecy will automatically enter the Kingdom of God. Jesus never said ...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

The Sources of Competitive Advantage at Burberry

also accompanied by style. The brand also has a number of logos and recognized styles that link in with the firm, traditions and q...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

Good Country People

it is interesting that this name is actually a variant of the name Helga, which means "holy." Joy represents the kind of dichotom...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

Terrorism and its Justification

within the United States, there have been attacks by home grown terrorists who are associated with militias. Their goals are quite...

Branding and Corporate Image

technological innovation and a certain degree of "hipness" that is ultimately perpetuated more by image than by the particular mer...

The Impact of External Influences on the Performance of Shell

impact on the financial performance of the company. However, it is also possible to see the way in which the increasing oil prices...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

A Biopsychosocial Assessment of Ray Charles

her, more than family and more than music. That hit home and I figured I had to quit" (Film, Ray, 2004). Ray has been blind s...

Assessment of English Language Learning

this manner (Assessment of ELL Students, 2004). The Woodcock-Munoz Language Survey basically provides a measure of a students lan...

Stadiums and Corporate Branding

part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Founders of Christianity and Islam

Son. Joseph was a carpenter in a small village. Nazareth was a farming village but it was also a hub for the market which made i...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

Brand Values and Design Relationship at Nike

realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...

Preestablished Brand Relaunching

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...

Quantitative Article Review

use of continuing education to improve patient care (Sterman, Gauker & Krieger, 2003). Effects of nursing rounds, call light use, ...