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Essays 391 - 420

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Antigone of Sophocles and Nora of Ibsen

not a political drama, but the battle of wills between two family members -- Creon and his niece, Antigone. It does not take much ...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Comparative Analysis of Kentucky Fried Chicken Brand Images in China and in the United States

each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...

Modern Warfare and WMD Justification

was not going to tolerate anything like this battle again, finding itself compelled to drill this fact home to the Japanese. "If ...

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...

Moliere's Works Compared - Plautus, The Miser and The Pot of Gold

of Harpagon is the counterpart to Plautus Euclio, but in many ways Harpagon is far preferable. Where the character of Euclio exhi...

Aspects That Make Good Communities

find help through federal programs, although there are problems of access within these systems. If the federal or state government...

The Impact of the Merrill Lynch Brand

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

'Defenders of the Faith' and McCarthyism

the "defenders of the faith" should be allowed to go to protect Americas system of government? When one examines what, if any, li...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

2001 Peeping Tom Case in PA

however, the Supreme Court judges used peeping Tom law as a point of analogy. The decision states, Liability for intrusion genera...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Travel Agency Business Plan Start Up

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...

Creating a Brand

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Collaborative Virtual World and Ecommerce

number of potential users may interact with each other" (Shen, Radakrishnan and Georganas, 2002; p. 281). Current Ecommerce ...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Case Study Career Counseling Evaluation

Her best friend Becky who has known her most of her life, continues to be supportive, but has broken off much of the contact they ...

G Shock and Swatch Watches Marketing

to place themselves at the lower end of the market, alternatively they may be able to place them selves at the top end of the mark...

Nike and Marketing Decisions

these decision ill come from a variety of sources. Nike, despite being in a dominant position will hve to rely on secondary data f...

Media Coverages of Juvenile Sniper John Lee Malvo's Trial

are known, as well as any new information. While, ostensibly, these accounts are straight journalistic accounts, which are presuma...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Branding of American Universities and Colleges

sight of a product comes replete with a number of diverse associations in the customers, or in this case the students, mind. Thes...

Singapore Marketing of the UK Football Club Manchester United

the few that actually makes a profit. The reason behind the success is the way in which the marketing has taken place. While it ...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Organization and Administration of an Emergency Room

designed to study and improve the process of receiving Medicare patients experiencing acute myocardial infarction (AMI) and then t...

Overviewing the Common Drugs Niacin, Thiamine, Revia, Ibogaine, Librium, Methadone, and Antabuse

the medicine (Drugstore.com, 2003a). Other side effects include nausea, dizziness, decreased appetite, irregular bowel movements...