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Essays 541 - 570

Terrorism and its Justification

within the United States, there have been attacks by home grown terrorists who are associated with militias. Their goals are quite...

Branding and Corporate Image

technological innovation and a certain degree of "hipness" that is ultimately perpetuated more by image than by the particular mer...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

Good Country People

it is interesting that this name is actually a variant of the name Helga, which means "holy." Joy represents the kind of dichotom...

The Person I Most Admire, Liz Warner

condition, and simply fear of the unknown. However, Liz also points out that it is up to the individual how to react to that fear....

A Comparison, Willy Loman and Blanche DuBois

A Streetcar Named Desire by Tennessee Williams, and Willy Loman, in Death of a Salesman by Arthur Miller, are two of American thea...

Article Analysis: Qualitative Presentation

Confidentiality Assured Unidentifiable Data Presented in Narrative Form Quotations Used with Care. Convenience Sampling Speaker N...

Background and Competitive Strategy of Hilton

expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...

Quantitative Article Review

use of continuing education to improve patient care (Sterman, Gauker & Krieger, 2003). Effects of nursing rounds, call light use, ...

How has the Internet Impacted on the Global Environment?

The writer takes a broad look at the way that the use of the internet has impacted across the global interdependent with the prog...

BRAND OVERVIEW – HONDA MOTOR CORP.

Discusses Honda Motor Corp. and branding. There are 4 sources listed in the bibliography of this 6-page paper....

Vitamin D Study, Article Analysis

This research paper offers an overview and summary of a study, conducted by Brand and colleagues in 2008, which explored the issue...

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Analysis of W New York Hotel

This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

What Competencies Do Global Leaders Need

There have been hundreds of research studies and articles written on the competencies a person needs to be an effective global lea...

Flexible Scheduling

Flexible scheduling is one option the human resource practitioner can offer to parents who have children, especially parents who h...

Christianity, the Early Roman Perception

This essay draws upon three writings from the second century to discuss the way in which Roman authorities perceived Christianity ...

Ancient Jewish Leaders

The major challenge in constructing histories of Israel and Judah is the fact that they were individuals but they also had cities ...

Planning for a New Center for Seniors

This paper discusses the personnel needed to open and operate a new senior center. How candidates were interviewed for manager are...

Supervisors Taking Credit

The ethical case presented and discussed in this paper is not an uncommon one. Many people have had this very same thing happened ...

DNA Testing, Exoneration

This paper concerns Marvin L. Anderson, who spent fifteen years in prison for a crime he did not commit. The writer discusses how ...

Case Study Faculty-Student Manuscript

In this scenario, a faculty researcher has two research assistants to help with the project. It is labor-intensive with the assist...

SPECTRUM BRANDS CASE STUDY

matrix is used to portray both industry attractiveness and competitive strength (Thompson et al, 2009). While industry attractiven...