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Essays 331 - 360

Analyzing Italy's L'Oreal Elvive

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Generic Equivalents of Prescription Drugs

The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Dell Computer Corporation

The writer examines some of the reasons for the success of Dell, including brand recognition. The paper is three pages long and th...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

Marketing Principles, Brand Loyalty and Globalization

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

Limited Brands and Gap, Inc. Financial Analyses

the company now has 4,100 spread across six countries; The United States, United Kingdom, Canada, France, Germany, and Japan emp...

High Priced Jackets, Branding, and Ethics

Compassion: We will remain aware of the needs of others and act to meet those needs whenever possible. We will also minimize harm ...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Brand by Henrik Ibsen, Community and the Individual

In 5 pages this paper discusses Henrik Ibsen's obscure play and considers how this theme is reflected in the drama's characters. ...

Global Setting and Strategic Brand Management

commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propagated...

Sylvania and Its Branding Practices

the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...

Man's Nature in Nathaniel Hawthorne's 'Ethan Brand,' 'The Birthmark,' and 'Young Goodman Brown'

barely stood aside to let the narrow path creep through, and closed immediately behind. It was all as lonely as could be; and ther...

Chapter Review of The 22 Immutable Laws of Branding

and they do-in the short run (Ries, 2005). "But in the long run they undermine their brand name in the mind of the consumer" (Rie...

Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

aficionados. 3. Arrange for an Outside Trainer to Develop and Administer a Training Program Some distributors of consumer e...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Al Ries and Laura Ries' The 22 Immutable Laws of Branding Reviewed

and the law of singularity. These are the laws that al give an impression of the way that branding is approached, but to get a bet...

Aquarius Marketing Case Study

Other resources may include statistical website. The important aspect is that many researchers need to be able to gain access to t...

The Importance of Clear Communication in Education

This 6 page essay looks at education and how administrators can better communicate with the community. Problems are noted. A summa...

FOOD OPERATIONS AND BEVERAGE IMPORTANCE

little more for premium drinks (Nations Restaurant News, 2000). This is the case for alcoholic drinks, but it can also apply to so...

The Importance of Being Punctual

it creates hard feelings all around. The interviewer is under no obligation to stop the second interview to deal with Tom, but tha...