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Essays 841 - 870

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

Helpful and Harmful Dietary Supplements

In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...

Dell Computer Corporation

The writer examines some of the reasons for the success of Dell, including brand recognition. The paper is three pages long and th...

Comparing Branded and Generic Drugs

The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...

Nathaniel Hawthorne's Short Stories and the Theme of Temptation

In six pages this paper examines how temptation is featured in the Hawthorne short stories 'Young Goodman Brown,' 'The Minister's ...

THE RE-BRANDING OF UNICEF

As a result, branding workshops took place for internal staff. During the workshops, staff came up with organizational visions and...

Analysis of Starbucks

There is a strength in the way that the goods sold are renewed, with new flavours and blend developed, such as for holidays or spe...

Analysis of Major Credit Card Company

compared to Visas average of $2,470 and MasterCards average of $1,960. This is all part of their brand image marketing. When Ame...

The Development and Strategies of ConAgra Foods

Foods was acquired in 1990 and in 1991 the firm mergers with Golden Valley Microwave Foods, retaining the ConAgra name (ConAgra Fo...

SPECTRUM BRANDS CASE STUDY

matrix is used to portray both industry attractiveness and competitive strength (Thompson et al, 2009). While industry attractiven...

APPLE COMPUTER INC. - AN ANALYSIS

an application for Rhapsody on the iPhone). There are also mp3 players that compete, most noticeably, Microsofts Zune. Furthermore...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

Branding as a Strategy to Support High Prices

company Owens-Corning Fiberglas Corp (Zielaznicki, 2001). Aaker and Lane (1990), sees a brand as a mental box, which can be desc...

McDonalds Financial Performance 2006 - 2008

of the direct costs for producing the goods or services are deducted form the revenue. This indicates the level at which direct co...

McDonald's Corp. Strengths And Weaknesses

in the Box. There are also a number of other fast-food alternatives to hamburgers, including KFC, Arbys, Subway, YUM!, Quiznos and...

The Assets of McDonalds

This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...

Marketing Questions

buy in small packages to be used in specific locations. * They may be interested in "refill" packaging. * They are likely to buy s...

MEALWORM EXPERIMENT AND WRITE-UP

statistically significant. We also discussed some limitations, which involved temperature at which the mealworms were fed and time...

How Will Tata Gain Value from the Jaguar Land Rover Acquisition?

combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...

Financial Analysis of Inditex Compared to H&M

H&M1, the Swedish firm that competes in many of the same markets and also prides itself in the way it manages its supply chain. Th...

The Quality of Perugina Baci Chocolates

years, but this was a good thing for Perugina ("The history of Perugina," 1999). In 1929, Giovanni Buitoni was introduced to Musso...

GLOBAL INVESTMENT BANKING AND DISNEY BENEFIT

necessity? - there investors may be tempted to regard the Disney brand as one thats terrific when the economy is booming, and one ...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...

COMPETITION, PRODUCT LIFE CYCLE AND CIGARETTES

early 1970s, the Marlboro Man continued to dominate advertising; his weather-beaten visage creating a vision of virility and rugge...

Assessment of L'Oreal and Strategy Recommendations

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

THE IMPACT OF IT ON ADIDAS - AN OVERVIEW

Adidas Adidas AG is the #2 manufacturer of sporting goods worldwide behind rival Nike Inc. (Colbert, 2010). The company als...