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Essays 121 - 150

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

MARKETING MIX AND SOAP

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

UK Retail Car Industry in 2009

decline with an 18.6% fall in sales compared to 2007, with only 63,225 new registrations that month (BBC News, 2008). This was the...

PROMOTIONAL CONTEST - SELLING A BOOK

February 13, with the winner to be announced on February 14. We restrict it to this two-week period to put a sense of urgency into...

The Recorded Music Industry In The UK

There is an increased use of MP3 players, and new mobile phone models are entering the market which are capable of downloading mus...

Sales and Operational Management at Speedy Momentum

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Sales Internship Reflections

In about seven pages this paper discusses a personal experience serving as a Goya Foods' sales intern or canvasser....

Catalog Marketing of Lands' End Company

In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...

Sales Management and Sales

their current circumstances; and their plans for the future. Helping the salespeople to meet their own personal goals benefits th...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

The Impact of E-Commerce on the Entertainment Industry

something Online (n.d.). About 40 percent of others research the product Online but buy it in a store (Zolzer, n.d.). The majority...

Tax Planning: Land Sale

the Tucker Family Corporation to pay Mr. Tucker in full at the time of any future sale of the investment property that Mr. Tucker ...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...