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difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

and basic underlying assumptions (Leading Teams into the Future, 2003). Artifacts are visible organizational structures. Espouse...

data requirements for the second type of data are more complex, these are the departures information, which includes details of th...

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

paragraph helps the student provide an overview of the issue of fuel hedging. Hedging, as a generality, is a common investment tac...

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...