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Essays 391 - 420

Europe's Beef Crisis

In five pages this paper examines the European BSE beef crisis from an international marketing perspective. Five sources are list...

Global Market and Mutual Funds

In ten pages the international market is examined in a consideration of mutual funds. Fifteen sources are cited in the bibliograp...

Global Marketing Issues

result in costly withdrawals, as when Caterpillar Inc. recently was forced to close a factory in Scotland. Careful study of foreig...

Case Study of Planet Reebok

In six pages Planet Reebok is examined in an examination of international marketing. One source is cited in the bibliography....

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

Airbus and Boeing Competition

In seven pages industry leader Boeing and the major gains Airbus has made in the international market are discussed in terms of re...

CSG Systems International Marketing Report

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Global Trade

to the terms of GATT as full contracting parties, and another twenty-two countries had agreed to various aspects of the treaty (Hi...

Global Marketing Negotiations and Tactics

are changing as well. As a prime example of this, one may look at US franchisers and how well they are doing in Mexico. Fifteen ...

Global Airline Industry Identification and Maintenance of Competitive Advantage

In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Business Climate of Cambodia

In nine pages this paper discusses the Cambodian business climate and economy and what it would take to enter the international bu...

AIDS in Africa and the Influence of Culture

the following paper examines AIDS and Africa from a predominantly anthropological perspective, looking at their culture as a means...

Culture and Life Influence by the Computer

used, and how it is created in consideration of utility. Campbell (1996) asserted that technological determinism "reflects a utop...

eZine's Adverse Influence Upon Pop Culture

society. This reflection of popular culture can be quite concerning when it affects our young and moves them into the more aberra...

Have International Human Rights Really Changed Over the Last Sixty Years?

is a law that is more basic that that which is made by man, supports of this such as Aristotle and the stoics such as Cicero and S...

Roman Mythology and Its Influence on Culture

great success was their habit of taking the best from the civilizations they conquered and incorporating it into their own. They g...

The Influence of Culture of Origin on Pay Preferences

to first examine the use of different payment methods and what it means. For example, one study shows a significant increase in th...

Irish American Influence on American Culture

society, so much so that the Irish ultimately became "more American than the Americans in their appreciation for the blessing of c...

Gender Roles in American Culture

beyond the domestic sphere into virtually every profession and job category from which they were once barred, they have had to con...

Muslim Culture and the Influence on Medieval Europe

were often Muslim (74). Many influences in regard to the Muslims were equated with trades such as carpets, metal work, glass makin...

National Culture Influences the Negotiating Process

very indirect while others, like Americans are very direct (Salacuse, 2004). This can be very frustrating for the negotiator who i...

Influence of Popular Culture

public mindset, it tends to be regarded as secondary and considerably far down in the cultural hierarchy of the topics that are ge...

Influence on Art and Society in Hellenistic Greek Culture

succession of Macedonian Greeks who ruled Egypt from 323 B.C. to 30 B.C. The subject of this piece is Arsino? II. Smith...

Diet Drug Usage and the Influence of Pop Culture

In twelve pages this paper discusses how body image is emphasized in pop culture which led to the increased usage of diet drugs wi...