SEARCH RESULTS

YOU WERE LOOKING FOR :The Journal of Advertising Research Analyzed

Essays 31 - 60

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Research Proposal on Intervention Studies Precutaneous Revascularization, Pharmacotherapy, and Exercise in PADr

problems with the arteries that carry the blood away from the heart. In recent years, a focus on arteriosclerosis, hardening of t...

Kids and the Influence of TV

on the development of children, yet we continue to watch (Miller, 1997). Recent research indicates that it is not just violence,...

Toulmin's Analysis and Advertising

a sense, it may rightfully be called that; the purpose of advertising, after all, is to persuade the viewer of some argumentative ...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Assessing Research

in the home and individuals suffering from dementia. The background literature review sites a wide range of sources, including res...

Assessing Research

The writer looks at a research article by Lach and Chang (2007) entitled Caregiver Perspectives on Safety in Home Dementia Care" p...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

What Competencies Do Global Leaders Need

There have been hundreds of research studies and articles written on the competencies a person needs to be an effective global lea...

Unionization Desire and Human Resources Management Practices

increased use in the more advanced approaches typified with n the human relations school of though and HRM. For many employees thi...

Education Research Study Critique

study purposes. Thus, although students were utilized in significant numbers, might there be an invalid conclusion due to the samp...

'Bearing Illness and Injury' Review

...purpose of this study was to describe the process of bearing illness and injuries among individuals with catastrophic illnesses...

The Influences of Advertising on the Behavior and Values of Children; A Research Proposal

advertising is not have any significant impact on children and the way they perceive brand, as such it does not have any impact o...

Use of a Journal to Teach Business Ethics

of ethical behaviour. The problem with ethics in business can be seen in the way that there is a conflict between the ideals of e...

Americans of the Nineteenth Century and Western Conquest

Her life journey coupled her with a man who became her husband and took her with him on his expedition to Chihuahua, Mexico. What...

Analyzing Five Journal Articles on Education

In sixteen pages specific questions relating to five journal articles pertaining to education are answered and include discussions...

Trio of Journal Articles Compared

Model also incorporates the determination of personality traits, including introversion-extroversion, but further seeks to also de...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...