YOU WERE LOOKING FOR :The Journal of Advertising Research Analyzed
Essays 1021 - 1050
Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...
Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-...
from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...
or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...
more than provide a reflection of the times, or to subconsciously inform women and girls about their roles. In many cases, the med...
"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...
is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...
the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...
Union has taken notice of this and mandated an upper limit of 12 mg tar by 1997, replacing the previous upper limit of 15 mg. By ...
Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...
creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...
2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...
creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...
and Tonya Harding skating side by side during the time when their competitive skating careers were very controversial and public. ...
some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...
billboards and broadcast spots, based on a strategy the agency develops or helps develop. The agency makes money by charging for c...
at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...
normal size, resulting in a body that was normal from the hips up and rested on short little legs that kept his overall height at ...
of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...
returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...
fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...
the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...
provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...
their weight overnight and they are not going to lose it overnight. And it is in that gap between intellectual understanding and m...
in targeting the audience with the type of information and article they are interested in. When the readership is gained advertisi...
its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...
and its critics sell the same stereotypes" and is written by John Leland (1996). It comes to us from the June 17, 1996 edition of ...
Where once a candidate took almost sole responsibility for getting his message to the American...
images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...
advertisers perspective, to products and commercials if there is sexual imagery presented (Video Age International 12). In anot...