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Essays 91 - 120

Global Environmental Problems: Social Responsibility

the twenty-first century. This lesson of not just integrating corporate social responsibility into an organizations infrastructur...

Article Analysis: Substance Abuse and Mental Illness

inability to regulate decision-making behavior at such times is critical if relapses are to be avoided (Matto, 2007). In addition,...

Journal Entries on the Expedition of Lewis and Clark

two met during their push westward. If one looks at Lewis entries it is obvious that he considers the white population to have had...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Article on Euthanasia Critically Analyzed

extend the previous work and determine what lay people felt were the most important factors for them "in judging the acceptability...

Money and Banking as Reported in the Wall Street Journal

center for a variety of reasons -- first, the nations stock market is located there. Second, so are exchanges when it comes to tra...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

Article Analysis: Financial and Accounting Topics from the Wall Street Journal

This 12-page paper analyzes financial and accounting articles from the Wall Street Journal. There are 5 sources listed in the bibl...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Employee Training and Human Resources

attitude toward the training would be a positive one. Most of the research participants were employees who worked in the core fi...

Journal of Psychology Research Studies on MPD

In five pages this paper examines Multiple Personality Disorder in a review of 5 research studies published in the Journal of Psyc...

SPSS Advertising Effectiveness Analysis

In five pages advertising with SPSS is analyzed in order to ascertain effectiveness and assessments of both positive and negative ...

Comparative Analysis of Past and Present Research Journals on Early Child Development

is now more freely available than ever before, and has caused schools, parents, and society in general to become more aware and se...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Analysis of the Internet's Past, Present, and Future

was no such thing as an Internet. In fact, the term "Internet" wasnt widely used until 1982 (PBS Online, 1997). The term itself, ...

Stuart Hall: Encoding/Decoding

reflects their own position, experiences and interests" (Chandler, 2001). This position "involves contradictions" (Chandler, 2001)...

Analysis of Diesel Jeans’ Print Advertising

women with price tags of more than $100 a pair (Davies 172). They focus upon people, scenes, and situations from around the world...

Promotion and Advertising Mix for Anheiser-Busch.

does absolutely no good if the world never sees it. While businesses can differ dramatically from one another, all are subject to ...

Journal Articles and the Value of Verbal Expression of Research

However, there are certain risks inherent with the use of verbal expression that should be acknowledged. Standardized language is ...

Watson’s DNA

this puzzle. While the article appears overall to be accurate, in that the author quotes reliable sources, Begley (2007) does not ...

Interviewing and Research Concepts

In five pages this paper discusses researching through a combination of interviewing and research as considered in applicable chap...