YOU WERE LOOKING FOR :The Journal of Advertising Research Analyzed
Essays 181 - 210
target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored wi...
such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...
black women and women of color. There is a saying that "beauty is in the eye of the beholder," which attests to the epistemologi...
functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...
and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...
factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...
markets effectively" and, also, advertisers may have limited their opportunities for increasing the effectiveness of their ads by ...
creative career where they can brainstorm ideas and follow projects through different stages until completion. An individual who i...
to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...
In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...
In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...
In five pages this research paper considers teen and women tobacco addiction in a consideration of target advertising in a discuss...
This research report examines the concept of comparative advertising. What is it? Issues surrounding the use of the technique are ...
This research paper attempts to define exactly what makes up exploitation of women in advertising. The author also addresses alle...
In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...
This research paper contains ten pages and examines how advertising is used to prevent competitiors from entering certain industri...
This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...
This research paper pertains to various aspects of ethics, such as the subject of autonomy, drug company advertising policies and ...
In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...
and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...
on assumptions as to what will motivate the public to pursue a course of action or buy a certain product. While most of these clai...
In six pages this research paper discusses the Internet with the focus being banner advertising. Three sources are cited in the b...
on the page, it seems to me that they could be very effective. For example, being diabetic, I accessed an informational page on di...
G-1). While such anecdotal evidence certainly suggests that films affect how we behave, the empirical evidence on this subject is ...
encourage organ donations and the wisdom of encouraging healthy people to risk their health by donating organs to strangers (Scott...
completed the study instruments, which measured both personality and work-related stressors that are associated with burnout stres...
that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...
eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...
specific demographic populations. Fu (2001) conducted a study in Hong that examined the increase in the incidence of CVD that oc...
psychotherapy declined. Psychotherapy is often an expensive and prolonged process, which is why Olfson, et al, posit that increase...