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Essays 181 - 210

Food Advertising & Children

target children as their principle demographic also have Web sites that market to children (Cowdrey 19). A child who gets bored wi...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

Representations of Black Women in Media

black women and women of color. There is a saying that "beauty is in the eye of the beholder," which attests to the epistemologi...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Adding E-Commerce To An Existing Business

and a map that shows where the business is located and the products they offer. Many of todays consumers do their comparison shopp...

Obesity and Television Viewing: A Review of Literature

factor in the onset of childhood obesity. Dennison, Erb, and Jenkins (2002) report that children spend a larger portion of their ...

Gender Stereotyping in Advertising

markets effectively" and, also, advertisers may have limited their opportunities for increasing the effectiveness of their ads by ...

Investigating Career Paths

creative career where they can brainstorm ideas and follow projects through different stages until completion. An individual who i...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

Tobacco Industry Advertising Goals Regarding Women and Smoking

In five pages this research paper considers teen and women tobacco addiction in a consideration of target advertising in a discuss...

Ideas in Comparative Advertising

This research report examines the concept of comparative advertising. What is it? Issues surrounding the use of the technique are ...

Gender Exploitation in Advertising

This research paper attempts to define exactly what makes up exploitation of women in advertising. The author also addresses alle...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

The Marketing Entry Barrier Posed by Advertising

This research paper contains ten pages and examines how advertising is used to prevent competitiors from entering certain industri...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Heath Care Ethics and Values

This research paper pertains to various aspects of ethics, such as the subject of autonomy, drug company advertising policies and ...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Antismoking Advertising Campaign Verification

on assumptions as to what will motivate the public to pursue a course of action or buy a certain product. While most of these clai...

Internet Advertising Effectiveness

In six pages this research paper discusses the Internet with the focus being banner advertising. Three sources are cited in the b...

Types of Advertising on the Internet

on the page, it seems to me that they could be very effective. For example, being diabetic, I accessed an informational page on di...

Cinema Persuasiveness

G-1). While such anecdotal evidence certainly suggests that films affect how we behave, the empirical evidence on this subject is ...

Transplantation of Organs and Ethics

encourage organ donations and the wisdom of encouraging healthy people to risk their health by donating organs to strangers (Scott...

Critique of a Survey Study

completed the study instruments, which measured both personality and work-related stressors that are associated with burnout stres...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Public Awareness on Cholesterol

specific demographic populations. Fu (2001) conducted a study in Hong that examined the increase in the incidence of CVD that oc...

Teen Treatment Outcomes/Depression

psychotherapy declined. Psychotherapy is often an expensive and prolonged process, which is why Olfson, et al, posit that increase...