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Essays 721 - 750

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

'Crossing Border Street' by Peter Honigsberg

during that time. Whenever Honigsberg visited Bogalusa, Louisiana, where he had covert meetings with a black group, the Deacons of...

An Ecological Vision Captured in All Creation is Groaning Edited by Carol Dempsey and Russell Butkus

non-human alike" (3). This feeling is contrasted against the sense of "lived inter-relatedness," which is the obtained by acknowle...

Al Ries and Jack Trout's Horse Sense The Key to Success is Finding a Horse to Ride

The difference between winning the race and pulling up the rear is not found within the jockey, but in picking the right horse to ...

Mine Eyes Have Seen the Glory by Randall Balmer

are both liberated and trapped" by the piety of evangelical religious practice (Mudder). As someone who was raised in this subcu...

The Ramsay Scallop by Frances Temple

For example, the rationale offered to the couple for the pilgrimage is that they should atone for the sins of the local townspeopl...

How To Become a Rainmaker by Jeffrey J. Fox

Chapter III basically restates the first axiom in chapter I, which is to "cherish" customers, putting this thought in terms of the...

Defying Hitler by Sebastian Haffner

as subject to social trends as his peers, recounts how he remained somewhat detached by not becoming a Nazi. Nevertheless, he also...

How to Become a Rainmaker The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

not get beyond the first three chapters, he or she will have already received all the practical information necessary to improve c...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Days of the French Revolution by Christopher Hibbert

government, one which would serve the needs of the common people, France still fell into a state of corruption. At the youn...

Carobeth Laird's Limbo A Memoir About Life in a Nursing Home by a Survivor

This book regarding the degrading treatment of senior citizens in nursing homes is reviewed in five pages. There are no other sou...

Ordinary Men by Christopher Browning

The writer reviews the book Ordinary Men by Christopher Browning, which is a study of the way in which ordinary people can commit ...

Harold G. Moore and Joseph L. Galloway's We Were Soldiers Once and Young on the Vietnam War

The Ia Drang Battle is the focus of this book review consisting of five pages. There are no other sources listed....

Bomb and Hiroshima II

In five pages a book review of The Atomic Bomb and the End of World War II by Herbert Feis is presented in an examination of the a...

Seven Habits of Stephen Covey

Likewise, his conclusions are logical and naturally fit with the reality of his readers. For example, Covey (1989) indicates that ...

Marshall Plan America by Michael Hogan

that by offering technological solutions for problems, the US would be able to introduce American marketing and engineering method...

Canadian Education Literature Review

decades. The greater diversity in our schools has resulted in new curriculum and instructional methodologies. Weatherspoon hints a...

Mappings, Feminism and Cultural Geographies of Encounters by Susan S. Friedman

cultures" (Friedman 5). This is what Friedman attempts to offer her readers in this text. Part I focuses on the encounters betwe...

The Visible Hand by Alfred D. Chandler

of managerial hierarchies and conclude with the observation that as businesses grew to dominate certain sectors of the US economy,...

Wendell Pritchett's Brownsville, Brooklyn

contradictions. He describes Brownsville as a "vibrant community," abounding in communal and religious organization, giving it a "...

An Analysis of Rosemary Ruether's Book, Gaia and God

beginning of a very slippery slope where mankind lost his spiritual footing and began to make a distinction, a separation of faith...

The River Why by Duncan

idea of a perfect year includes "4,000 actual fishing" hours. Gus explains that his fathers full name is Henning Hale Orviston a...

The Habsburgs, Embodying Empire by Andrew Wheatcroft

how they have always been an incredibly focused and a very driven family who is dedicated to their power. And Wheatcroft examines ...

A Review of The One Minute Manager Meets the Monkey

news item which it is likely that the vast majority of those in the audience will recognize. For example, recent news stories of c...

Johnson: Who Moved My Cheese

the nature of ones goals (the cheese) and the role it plays in a persons life. The contrast, of course, is between...

A Review of the Essay From Rosie to Lucy

the media of the time (i.e. television and movies), as well as the impact of various frames of "official" reference such as census...

A Review of The Many-Headed Hydra Sailors, Slaves, Commoners, and the Hidden History of the Revolutionary Atlantic

This 5 page essay reviewing the book by Peter Linebaugh and Marcus Rediker. This paper accentuates the thirst for economic profit...

Management and Johnson and Johnson

along and forge ahead in unison. Johnson & Johnson (1999)exemplify this point in their volume "Joining Together: Group Theory and ...

Jonathan Harr's A Civil Action

This 14 page essay reviews Harr's popular book examining his narrative style and outlining the main points that are covered. An e...