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Germany and the Marketing of Computer Hardware

third largest, and accounts for somewhat more than one-fourth of the European Unions GDP. According to BusinessEurope (1998), amon...

Marketing and WWW Resources

This paper considers the creation of a business plan and examines 5 business resource and planning websites that can be of assista...

SoBeä Beverages' Marketing Plan

is not so high that products can be classified as dietary supplements rather than soft drinks. The products are politically and ...

France and Costume Jewelry Marketing

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Marketing and Sales of DuoLine

In five pages this fictitious manufacturer of dual atomizers is examined in terms of various techniques for marketing and sales. ...

Independent Consulting Firm Marketing Plan

In seven pages a marketing plan for an independent consulting firm is considered in a discussion that includes competition, indust...

Northern Africa and Dell Computers' Marketing

In five pages this paper examines Morocco as an attractive marketing location for Dell Computers in a consideration of its environ...

Proposal on a Marketing Research Model

This tutorial consisting of eight pages and features a proposal for a marketing research model considering how such a project cont...

Restaurant Industry and Digital Marketing

In five pages digital marketing is examined as it pertains to the restaurant industry and the need to maintain presence through ex...

B2B Marketing and Opportunities for the Pharmaceutical Industry

In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...

Comparative Analysis of Consumer and Business Marketing

In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Cari...

Practical Marketing Plan Development for a Small Business

market position will also be an issue regarding the competitive advantage that may be utilised in any marketing campaign. The adva...

Marketing and Higher Education Strategy

they applied. The times of anxiously awaiting an acceptance letter from the institution of choice are largely done now that...

Hair Strengthening Product Marketing

In five pages this paper examines how to market products that strengthen hair. Four sources are cited in the bibliography....

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

NJ's Human Resources and Labor Market

In five pages this paper discusses the New Jersey state's available human resources and statistics pertaining to its labor market....

Marketing Research Firms and 'Unnecessary' Copyright Laws

In six pages the notion that copyright infringement laws are not necessary for marketing research firms that freely borrow from ex...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Global Marketing of Computers

In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Marks and Spencer's Marketing

In twenty pages this paper examines how marketing problems have been successfully surmounted by Marks and Spencer in this consider...

European Financial Markets and the Euro Currency's Influence

In eight pages this paper discusses how financial markets in Europe and elsewhere have been influenced by the single Euro currency...

Internet and Digital Music Marketing

In ten pages the evolution of digital music and the internet are discussed from a marketing perspective with Napster's demise amon...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Export Markets and the Significance of Distributors and Overseas Agents

In five pages this paper argues that overseas agents and distributors are important export market components that need careful cor...

Peru’s Response to the 1929 Stock Market Crash

in October, 1929, had global repercussions, just as the latest financial meltdown did. However, the 1929 crash (thus far) seems mu...

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...