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Essays 61 - 90

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

The Model of the Canadian Health Care System and its Application in Other Regions of the World

health insurance through the government, "when we go to access it, its just not there" (Duff-Brown, 2005). But what about th...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

4 Methodologies for Information Systems Development

In nine pages information systems development is examined in a consideration of four methodologies including Information Systems w...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Nike; Computerized Interviewing Process Case Study

personal contact during the initial stages of the application process some applicants may be deterred from following through the a...

Problems in Case Management and Scheduling

and judges are able to conclude the cases more quickly when there are fewer continuances. Though a case may be continued for othe...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

A New IT System for a Business

details may result in customers failing to get the food they ant, if the paper is difficult to read the kitchen may prepare the wr...

ITC eChopaul Case Study

market for attention as this made up as this made up two thirds of the agricultural exports. The objective may be seen as worki...

Projections for the Universal Health Care System in Canada

7 pages and six sources used. This paper considers the existing status of the universal or national health care system in Canada ...

Student Case Study on Systems Development

requires a different access level, with the ability to process data to produce the final results, bringing the different results t...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

The Topeka System

a team-based operation is an excellent model for effective change leadership. Cohen (2004) said that to build a company of leaders...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Private and Public Education

and democracy are inextricable is fine, but what should not be overlooked is that times have changed. Today, children receive a pu...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Business Methods and Negotiation in Costa Rica

here), many of the businesses do have government intervention, which needs to be kept in mind in this particular situation. ...

'Rolling Back the State' and UK Privatization

programmes as council house sales, which allowed some degree of upward social mobility. Clearly, some aspects of privatisation cou...

Pros and Cons of Canada's Health Care Privatization

in accordance with the Canada Health Act (1984), the federal government shares in the costs if provinces adhere to the following p...