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Essays 91 - 120

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Private and Public Education

and democracy are inextricable is fine, but what should not be overlooked is that times have changed. Today, children receive a pu...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Effects of Early Retirement and Staffing Changes

This 4 page paper provides an overview of potential changes within the Department of Heath. This paper includes considerations of...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Business Methods and Negotiation in Costa Rica

here), many of the businesses do have government intervention, which needs to be kept in mind in this particular situation. ...

'Rolling Back the State' and UK Privatization

programmes as council house sales, which allowed some degree of upward social mobility. Clearly, some aspects of privatisation cou...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Privatization of Seaports

top of the monies being spent in the upkeep and care of such property. Whereas the government passes paperwork through several de...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

WATER PRIVITIZATION AND DEVELOPING COUNTRIES

Part of the issue is that in this country, there really is no one single source that controls water; the country has a complex col...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Port Privatization

Rationale In business, management theories come and go and organizations collectively spend billions chasing after the late...

United Kingdom and Eastern Europe Privatization

of the transition, accountant Peter Grove noted that economies overall in the former communist block have experienced considerable...

Education Perspectives of Milton Friedman

private initiatives, takes money away from the public educational realm. They say that public education is in poor shape and so al...

Restorative Justice and its Dangers

increasing problem with native youths. The courts were dealing with increasing numbers of young offenders, with high level of re-o...