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Essays 121 - 150

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Highway Privatization

often leads to the knee-jerk assumption that the roads and other public goods are collective property and thus, the responsibility...

Privatization in Jersey City, New Jersey

This 8 page paper discusses the Jersey City efforts to save money and streamline services by using several privatization methods. ...

Nursing Facilities and Cost Cutting

In five pages a hypothetical nursing facility is advised on cost cutting measures with such recommendations as privatization, floa...

Privatization, Government, and Education

In five page this paper discusses public schools in an overview of the involvement of the government and evaluates the positive an...

Public Education Threats and Educational Reform

In nine pages perceived threats to public education are discussed in a consideration of educational reform and include such topics...

How Social Security Can be Reformed

In five pages this research paper discusses Social Security and how it can be reformed with privatization arguments for and agains...

Russia and Privatization

In seventeen pages this paper discusses Russia in terms of its privatization approaches, effects, labor, and what the future holds...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

WATER PRIVITIZATION AND DEVELOPING COUNTRIES

Part of the issue is that in this country, there really is no one single source that controls water; the country has a complex col...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

State Government Regulatory and Distributive Policy

In five pages issues such as higher education government mandates, state budget tightening, and healthcare privatization are inclu...

Overview of Health Care Costs

In ten pages this research paper examines the costs of health care at consumer, private, state, and federal levels with a consider...