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Essays 151 - 180

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Transportation Agency Screener Effectiveness Policy Example

In November of 2004 new legislation will allow private companies to be hired by various airports, provided that the private firms ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Restorative Justice and its Dangers

increasing problem with native youths. The courts were dealing with increasing numbers of young offenders, with high level of re-o...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

How Social Security Can be Reformed

In five pages this research paper discusses Social Security and how it can be reformed with privatization arguments for and agains...

Russia and Privatization

In seventeen pages this paper discusses Russia in terms of its privatization approaches, effects, labor, and what the future holds...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Highway Privatization

often leads to the knee-jerk assumption that the roads and other public goods are collective property and thus, the responsibility...

Privatization in Jersey City, New Jersey

This 8 page paper discusses the Jersey City efforts to save money and streamline services by using several privatization methods. ...

Nursing Facilities and Cost Cutting

In five pages a hypothetical nursing facility is advised on cost cutting measures with such recommendations as privatization, floa...

Privatization, Government, and Education

In five page this paper discusses public schools in an overview of the involvement of the government and evaluates the positive an...

Public Education Threats and Educational Reform

In nine pages perceived threats to public education are discussed in a consideration of educational reform and include such topics...

Issue of School Choice

the problem from a political point of view. Is the selection of schools another step toward democracy and free markets, or...

UK's Social Housing Policy

In nine pages this paper discusses UK's social housing policy in a consideration of council house privatization and the contempora...

Effects of the Privatizing of Ports

In thirty pages this paper discusses in impact of privatization upon several global ports in terms of productivity and operations....

Dilemma of Anheuser Busch and Budweiser

In five pages this case study discusses Anheuser Busch's efforts at privatization of Budvar, a Czechoslovackian brewery and the at...

Compulsory School Attendance

In ten pages this paper argues in support of education's privatization and away from the policy of mandatory school attendance. S...