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Essays 481 - 510

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

JetBlue Case Study

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...

Retail Marketing; Tesco

perception of quality, at the same time the lower price segment is unlikely to buy the product as they perceive it to be too expen...

DHL Overview

last names - in 1969 as a service shuttling shipping documents between San Francisco and Honolulu (History, n.d.). This was well ...

Ryanair

In trying to undertake a cost advantage the company may seek to be the cost leader in either the industry, or just the relevant se...

Risk Management at Southwest

this will also incur costs. These risks can be assessed and are planed for in the way a firm buys and uses it physical assets. How...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Application of I.A.S.-1

important. It is also not limited to those nations with a well-established corporate base, either. Many of the worlds developing...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Review of "Making Horses Drink: How to Lead and Succeed in Business"

Southwest function, "220 adults do the chicken dance ... They clap and flap their wings with abandon - and were only an hour into ...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Luis Valdez's Plays

In five pages this paper examines the US Southwest conflicts that are featured in Luis Valdez's plays I Don't Have to Show You No ...

An American Southwest August Thunderstorm

In a paper containing five pages the experience of an August thunderstorm in the American Southwest desert is considered through d...

Turquoise and its Mystique

In eight pages this paper discusses the historical allure of turquoise in this consideration of Native American art and the Americ...

Sacred Clowns and Talking God by Tony Hillerman

In five pages this paper examines the unique mystery texts set in the U.S. Southwest written by Tony Hillerman. There are no othe...

Success and Failures of Sam Houston

In five pages this paper examines Randolph B. Campbell's Sam Houston and the American Southwest in a consideration of the man, his...

Sacred Land Sacred Sex Rapture of the Deep by Dolores LaChapelle

the mountains of Colorado and her life spent in the study of mountains, especially those of Colorado and Utah, have led her to a g...

Thomas D. Hall's 'Social Change In The Southwest' 1850-1880

In this analysis that consists of 5 pages Southwest cultural and sociological development in modern day Arizona and New Mexico is ...

Southwest Violence

In ten pages this paper discusses the violence that has historically been associated with the American Southwest. Nine sources ar...

Ethical Issues and Illegal Alien Hiring

In ten pages this paper discusses illegal alien employees in predominantly the Southwest United States in a consideration of probl...