SEARCH RESULTS

YOU WERE LOOKING FOR :The Marketing Mix of Southwest Airlines

Essays 1441 - 1470

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Nestle - A Case Study in International Marketing

business paradigm wherein overseas expansion is necessary simply to remain competitive for many companies, rather than being reser...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Is There a Correlation between the Profitability and Practice of Hedging in Airlines?

of market conditions at the times airlines do not need to utilize fuel. Brooks and Carter et al. (2006) observed that hedging pra...

Theory of Constraints (ToC)and Use to Assess the Value of Hedging

The theory of constraints is examined as a suitable theory to be used in an assessment of the value of airline fuel hedging and t...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

PROBLEM-SOLVING AT CLASSIC AIRLINES

Provides an overview of problem-solving at the fictitious Classic Airlines. There are 3 sources listed in the bibliography of this...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

Examples of Win-Win and Win-Lose Negotiation Strategies

The writer looks at two different approaches which may be adopted when parties negotiate. The two examples discussed are Delta Air...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Security Issues - Airlines and Water Supply Pipes

The writer looks at two different issues where there may be security concerns. In the first section security of airlines and airc...

The ADA, Two Supreme Court Cases

This research paper pertains to 2 Supreme Court cases involved the provisions of the the Americans with Disabilities Act (ADA) of ...

Can Financial Analysts Outperform the Stock Market?

The writer argues that it is not possible for investors to outperform the market in the long term using financial analysis as the ...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

Changes for the NMB

The NMB is the Board that mediates labor disputes in the airline and railroad industries. The Board was established 1934 Amendment...

Advantages and Disadvantages Associated with Share Price Increases

The writer looks a some of the advantages and the disadvantages that are associated with significant increases in stock market sh...

Leadership at British Airways; Problems and Recommendations

organization, impacting in the strategies that are adopted, determining goals and creating or influencing culture (Mintzberg et al...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Risk Assessment of an Airline

6 gallons of fuel per mile travelled (Boeing, 2009). The current average price of a barrel of fuel is $62.2, and there are 42 US g...

Operations Management; Singapore Airlines Cabin Crew

provide this source of differentiation. The theory of job design has been in place for many years, according to this concept emplo...

Volkswagen and Ford in Foreign Markets

in Japan. Only when it became clear that the Taurus simply would not sell in Japan did Ford learn the reason. The Taurus would n...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Financial Issues; Market Efficiency, Sources of Capital and Dividend

not mean that it is an accurate theory. To assess this we need to look at the theory and how it can be justified and then consider...

The Don Café; A Business Plan

for the founders. 2. The Business Concept The business plan is to open a new style caf? and shop in Canterbury. There caterin...