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Essays 1651 - 1680

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Local Business Marketing

1998). With the shop also on bus routes and having parking outside access is easy. The pictures in the window are changed regularl...

Hardware Marketed by Microsoft

case failed. Microsoft acknowledged that there were similarities between the two types of hardware, but maintained that they had b...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

2 Types of Market Structures

scale" is the term used to describe the phenomenon by which individual units of anything become cheaper as more units are manufact...

Market Structure and Effective Uses

Sundem and Stratton, 2002). It is unlikely that a product in the maturity or decline phase of the product life cycle will sell at...

Issues of Service Quality and the Marketing of Transportation Services

the transportation into a product that is wanted rather than bought on price (Hooley et al, 2003). This will mean having the right...

Cyber Cafe 'Coffee Connection' Marketing Plan

embrace diversity as a main stay of our business. Coffee Connection will pursue and achieve the highest standards of excellent to...

Marketing of Diet Pepsi from 1995 to 2005

would impact the way in which the brand would be perceived or sold or impact on competing products. Brownie (1994) argues that thi...

Marketing Success of Gucci

of Gucci the product is that of fashion, deigns have to be attractive to the target market in order for any long term success t be...

Currency Markets and the Foreign Exchange

help "stabilize the value of their money" (Schnarr, 2004). "By pegging it to a more stable currency ... a country can stop their ...

Discussion Questions on Marketing and Strategy

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

Young Mothers and the Marketing of Pharmacy Services

support. Most of the time she enjoys her children and takes life in stride, but it is difficult when one or both is sick....

International Marketing Plan of the National Basketball Association

European players as Spains Pau Gasol of the Memphis Grizzlies, Germanys Dirk Nowitzki of the Dallas Mavericks, and Frances Tony Pa...

India's Emerging Markets

India, which impacts of economic and social conditions is the over population. With 25% of the population unable to even afford a ...

Small Scottish Hotel Marketing Plan

However, the majority of this is located in the south, with the figures dropping to below a proportional level in Scotland. The co...

Turkey's Market Failure

When looking at market failure four main potential causes have been identified, these are market power abuse, the influence of ext...

New Product Ideal Markets

this product, inasmuch as many different types of people call America their home, which means there are myriad directions for cons...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Advertising Markets and the Food Industry from a Sociological Perspective

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

The Impact of the 911 Attacks on Airline Marketing

played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...

Beer Market of Germany

exports (Martin, 2001). Binding Brauerei AGs, a major brewry, saw a sharp downturn in their performance in the time leading up t...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Marketing and Selling Through Mythic Imagery

markets to "buy" a product, a concept, a political ideal, or a value system. In todays world, the mass media uses the tools of m...

Pacific Northwest Wine Country Juices Marketing

identity, while Seagrams focuses on stressing fruit content with tropical names. Other producers generally concentrate on the fru...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...