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Essays 511 - 540

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Brand by Henrik Ibsen, Community and the Individual

In 5 pages this paper discusses Henrik Ibsen's obscure play and considers how this theme is reflected in the drama's characters. ...

Nathaniel Hawthorne's Short Stories and the Theme of Temptation

In six pages this paper examines how temptation is featured in the Hawthorne short stories 'Young Goodman Brown,' 'The Minister's ...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

Helpful and Harmful Dietary Supplements

In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Ideal City Prototype of Disneyland?

In twelve pages Disneyland is considered within the context of an ideal city prototype with its brand of Utopia lacking in indepen...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

MARKETING MIX AND SOAP

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Diamond Enterprises Consultant Report - Tipping vs Service Fee

said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their ser...

Advertising Issues

lower than the others, naming the others. Obviously, they cannot all have the lowest rates. Dunkin Donuts claiming it has the best...

Background and Competitive Strategy of Hilton

expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

BRAND OVERVIEW – HONDA MOTOR CORP.

Discusses Honda Motor Corp. and branding. There are 4 sources listed in the bibliography of this 6-page paper....

Analysis of W New York Hotel

This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...

Flexible Scheduling

Flexible scheduling is one option the human resource practitioner can offer to parents who have children, especially parents who h...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...