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YOU WERE LOOKING FOR :The Myths of Innovation Book Review Summaries and Analysis

Essays 901 - 930

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

How To Become a Rainmaker by Jeffrey J. Fox

Chapter III basically restates the first axiom in chapter I, which is to "cherish" customers, putting this thought in terms of the...

Defying Hitler by Sebastian Haffner

as subject to social trends as his peers, recounts how he remained somewhat detached by not becoming a Nazi. Nevertheless, he also...

Mine Eyes Have Seen the Glory by Randall Balmer

are both liberated and trapped" by the piety of evangelical religious practice (Mudder). As someone who was raised in this subcu...

From Slavery to Freedom by John Hope Franklin and Alfred A. Moss Jr.

of race riots and voices rising in protest, led by such African Americans as W.E.B. Du Bois. An ad placed by the NAACP in several ...

Fields of Fire by James Webb

The reader meets Snake as he rationalizes mugging a patron at the movie theatre where he works. Snake assaults a man who is so sto...

An Ecological Vision Captured in All Creation is Groaning Edited by Carol Dempsey and Russell Butkus

non-human alike" (3). This feeling is contrasted against the sense of "lived inter-relatedness," which is the obtained by acknowle...

Al Ries and Jack Trout's Horse Sense The Key to Success is Finding a Horse to Ride

The difference between winning the race and pulling up the rear is not found within the jockey, but in picking the right horse to ...

How to Become a Rainmaker The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

not get beyond the first three chapters, he or she will have already received all the practical information necessary to improve c...

Marshall Plan America by Michael Hogan

that by offering technological solutions for problems, the US would be able to introduce American marketing and engineering method...

'Crossing Border Street' by Peter Honigsberg

during that time. Whenever Honigsberg visited Bogalusa, Louisiana, where he had covert meetings with a black group, the Deacons of...

Benjamin F. Schemmer's The Raid The Son Tay Prison Rescue Mission

positive perspective on the war. Rescuing some of those prisoners-or at least trying-might do the trick. If we could get 50 or 60 ...

Joseph Pine and James Gilmore's 'The Experience Economy'

Information is becoming a big component of the economic market as well. While at one time the consumer was dependent on informati...

Karl Sabbagh Skyscraper

are decided benefits to a "fast track" situation. Developers are the guys who front the money for the building -- and theyre the o...

Kathleen R. Fischer and Thomas N. Hart's Christian Foundations An Introduction To Faith In Our Time

relate their text to modern life. For instance, the authors discuss the fact that even though so many Americans have all of the ma...

Woman and Man in Paul by Naubert Baumert

the other parts of this analysis. In part D, the final section of the text, the author avails himself of various other theological...

The Authoritarian Specter by Bob Altemeyer

is referring not to a political orientation, but rather to a general stance toward society. This is the same sentiment expressed ...

The Lexus and the Olive Tree by Thomas Friedman

as it is assembled by robots (27). While one part of the world is concentrating on "building a better Lexus," and is dedicated to ...

Richard Bessel's 'Life in the Third Reich'

mentioned, there are eight essays in this work. The first one is by Richard Bessel and is titled "Political Violence and the Nazi ...

She Walks These Hills by McCrumb

those velvet petals...--they looked just the same as they had in Mamas old ditch garden up home" (McCrumb 39). Rather than being r...

Shanghai Modern by Leo Ou Fan Lee

known political revolutions of this century. The movements principal focus was disdain for traditional Chinese culture, which was ...

Living, Loving, and Learning by Leo F. Buscaglia

the US educational system. For example, take the problem of deciding on a curriculum that fits the needs of all school children....

Ending Welfare As We Know It by R. Kent Weaver

All of this serves to work toward the betterment of labor productivity and a basic quality of life. Not everyone knows how or goe...

R. Kent Weaver's Ending Welfare As We Know It

All of this serves to work toward the betterment of labor productivity and a basic quality of life. Not everyone knows how or goe...

Charles M. Winn and Arthur W. Wiggins' The Five Biggest Ideas in Science Reviewed

researchers have dealt with over the course of time. To answer the question "Do basic building blocks of matter exist, and if so, ...

H.G. Bissinger's Friday Night Lights A Town, a Team, a Dream

that high school football in America is the product of a number of factors. Some of the more concerning, however, are illustrated...

Yogesh Chadha Gandhi A Life

and rely on previous works and historical documents to formulate a guideline. Since the publication of the entire 90 volumes of wo...

Wylie Poag's The Chesapeake Invader

at the surface, but you can see the edge of a geological ridge, a scarp, a sharp slope, occurs at the middle of the peninsula," Po...

The Bean Trees by Barbara Kingsolver

at a bar before moving on and a Native American woman deposits a three-year-old girl in her car and begs her to keep the child. ...