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Essays 451 - 480

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

PR Professional's Interview

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

Campaign 2000 Issues

In nine pages this paper examines the U.S. election process in a consideration of presidential campaign strategies and issues from...

Federalist 10 and Campaign Finance Reform

In six pages James Madison's Federalist 10 is considered within the context of problematic campaign finance reform with the propos...

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

NYPD Proposal on a Program of Cultural Diversity

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

SCLC's 1968 'Poor People's Campaign'

In nine pages this paper examines the Southern Christian Leadership Conference's Poor People's Campaign of 1968 in a consideration...

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Process of Political Campaigning and the South Dakota Senatorial Campaign of John Thune

In sixteen pages this paper examines John Thune's campaign for the Senate in this consideration of the political campaigning proce...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Integrated Privatization Marketing Campaign Development

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

Critical Thinking Case Study

treatment. Other interpretations concern the DNR as nurses are not respecting the wishes of patients. One can see that the nurses,...

Southeast Asia's Tourism Industry

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...

Military Marketing Strategies

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Examples of Corporate Responsibility

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

Won Ton Company Recommendation

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

Public Relations and Effective Uses

is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...

Research and Questions Pertaining to PR

IBCs goals. Third, to use this plan to demonstrate how to move the "target" from the first stage to the last. To...

2004 U.S. and State of George Political Candidates

media conglomerate. Solomon (2000) reports on information regarding Time Warners political reporting that he found in material pr...

Websites of Selvage and Lee, Ruder Finn and Manning, and Burson Marsteller and Public Relations Activities

the masses? These are important ethical questions posed each and everyday throughout the global business and social worlds; wheth...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...