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Essays 361 - 390

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Human Resources and their Function in Mordern Organizations

This research paper addresses the ways in which the functions of the human resources (HR) departments has changed in recent decade...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Formation and Changing of Opinions

the surgeon general is mostly respected, when it comes to running shoes, his or her knowledge probably wouldnt be very persuasive....

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Effective Planning for IT Managers

The writer considers the way in which IT managers may be able to undertake effective planning for IT projects, looking at planning...

Organizational Issues for a Financial Services Firm

limited to car, property, life2 and commercial insurance policies. The firm acts as an intermediary, with packaged insurance pro...

PROJECT MANAGERS AND LINE MANAGERS

projects plan is executed, so that it meets the goal. This can include anything and everything from determining the resources nece...

Improving Operational Aspects of a Media Company

broad basis with the general objective of increasing production whilst decreasing costs. It concentrates on a multifaceted holisti...

HUMAN RESOURCES JOB DESCRIPTION

Management responsibilities. The human resources manager generally oversees the human resources department. This means the individ...

Nursing Manager, An Interview

This hypothetical interview provides students with an example of how an interview with a nursing manager might be described. The m...

The Problem of Climate Change and the Operations of Virgin

champion, aided by the very visible image of Richard Branson. If the firm is really one that can be seen as a peoples champion wit...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

JIT, TQM, Quality

Companies who adopt JIT usually gain all of these benefits, which gives them a competitive advantage. Adopting the JIT philosoph...

World War II Deception Operation: Operation Mincemeat

This 10 page paper gives an overview of the Operation Mincemeat from WWII. This paper includes what was happening before, during, ...

Cyber Attacks in Healthcare

Few people realize how vulnerable healthcare operations systems, from electronic health records to connected medical devices, are ...

Leadership Styles Applied to Scenario

This leadership paper discusses Hersey and Blanchard's Situational Leadership model and Blake and Mouton's Managerial Grid as they...

Two Fraud Cases

Fraud continues to be rampant in the corporate world. Prudential Securities were charged with late trading. A manager for Johnson ...

Emotional Intelligence can Make Managers Better

One of the reasons for some confusion about these two roles in businesses is the fact that at times leaders perform management tas...

Case Study of Processes at Mario’s

wait too long for their type of table to become available. It is notable that the restaurant appears to have insufficient capacity...

Animal Feeding Operations

Very few independent farms product meat and crops today. Instead, there are huge corporations that are involved in these activitie...

Employee and Stockholder Perspectives on the Financial Manager's Role

share. This gives a short term return. Not all firms will pay dividends, especially in the earlier years, as they will wan...

Harley-Davidson's Financial Comeback

so in the 1960s and 1970s that the common saying about Harley-Davidson motorcycles was that a five-mile trip consisted of riding f...

Manager's Organizational Role

possible, relying on the leadership of well appointed subordinates. There are different schools of thought on how a manage...

Case Study of GE in Hungary

operations, products, functions and corporate culture. Such a move could also lead to reduced costs with suppliers. Furthermore, w...

Promotion Problems and Organizational Behavior

financial quotas, but her performance is still undesirable; her failure to win promotion should be a wake-up call for her. Howeve...

Monetary Policy, the Federal Reserve, and the Economy

(Keleher, 1997). The Federal Reserve Banks Federal Open Market Committee (FOMC) conducts monetary policy (Public Information Depa...

Export Managerial Tasks

formed and that this does make allowances for delivery times and routes and that the goods are being sent by sea. If we look at ...