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Essays 361 - 390

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

GM Powertrain - Harvard Case Study

the fact that change is coming. Right now, he is challenged with a major problem. He knows his plant is not going to meet its 19...

The Singapore Stock Exchange; SGX

in the exchange was taking with six different types of futures contracts; these included the golf futures that the market had star...

Overcoming Employees’ Resistance to Change

"employee behavior that seeks to challenge, disrupt, or invert prevailing assumptions, discourses, and power relations" (Bolognese...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Kellogg Company and Business Results

In five pages Kellogg's business results for fiscal 1996 are discussed in terms of its $7 billion worth, manufacturing operations ...

Processes of Global Management Planning, Organization, Leadership, and Control

In fifty pages this research paper emphasizes planning in a consideration of important global management processes along with the ...

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

Corporate Finance

In thirty pages a financial view of corporate finance includes various organizations and systems of operations and the changes the...

The Euro A Common Currency

In 5 pages the introduction of the euro currency (EMU and how it will affect the US in terms of reduction of portfolio manager's '...

Scheduling Operation and Sequencing

In six pages this paper discusses scheduling operation and focused operation in an overview of process and techniques. Five sourc...

Overview of Project Management and Managers

In four pages this paper discusses how project managers have taken the place of middle managers in this consideration of project m...

Analysis and Observation of Sales Training

his own home at 3:30 P.M. and involved three young males who each had little or no sales experience. II. Objective View: The Clas...

Present and Future Travel Industry

$2.50 commission, still have begun to consistently refer customers. As much as this is a time of change for the bus industry, ...

Operation Desert Storm and President George H.W. Bush

In fifteen pages this paper discusses the change in image Operation Desert Storm meant for President George Herbert Walker Bush. ...

Information's Function in the Context of Managerial Decision Making

This research paper examines two areas in regards to this topic: the role of manager and also how managers utilize information in ...

A Comparison of Air Cargo Systems

8 pages and 7 sources. This paper provides an overview and a comparison of air cargo systems, including existing and planned oper...

New Business Perspective Management Philosophy and Land Ethics

In five pages this paper considers a corporate manager's opinions regarding management philosophy's new business perspectives with...

Marketing Strategies and Hotels' Operations

In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...

Yachting and Business Adjustment

In five pages a Seawind Boats, Inc. business manager's proposal is presented in terms of profit alternatives with a shift to manuf...

Air Operation Queen During the Second World War

This 1944 air operation known as Operation Queen, the largest of the Second World War, is examined in a paper consisting of eight ...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Sears, Roebuck and Company Today

stores. The largest portion of the catalog operation was dismantled, taking with it an American tradition. However, in 199...

Bond Market Activity and Changes

In seven pages the changes in bond market activity are discussed in terms of the reasons for thes changes and the continued suppor...

The Use of Venture Capital and the Impacts of the Internet on the Development of E-Commerce in China

16 pages and 7 sources used. This paper provides an overview of the emerging role of venture capital on the development of Web-ba...