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Essays 31 - 60

Communication: Gramsci's Hegemony

grand and far-reaching; that every form of media can readily influence those they inform speaks to the level of ideological contro...

Media And Domestic Violence

Disease Control and Prevention, impacts almost twenty-five percent of American women who are reported to have been abused at some ...

Editorial Response to WMDs Issues

George Bushs call for the turning over of weapons of mass destruction have argued that Bushs interests have been purely economic, ...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

The 2008 Election and the Mass Media

often said, no longer reports public opinion, it drives it. This paper considers the way in which mass media sets the agenda for d...

The Mass Media and Democracy

notion that others are superior to them, and that politicians know what they are doing. Then, the general public does not care abo...

Man and the Mass Media: The Theoretical View of Marshall McLuhan

culture through the medium in which it is developed. In a number of McLuhans books, including Understanding Media: The Extensio...

Why Mass Media is "not just any business"

a whole in different ways. It is the mass media which many organizations will use in order to market there good and try to influen...

Considerations in Journalism

the situation analyzed from a three pronged perspective, a perspective that Kidder prefers to call the "trilemma", a perspective t...

Social theory and Mass Media

media was in response to meeting the needs of the individual, creating a mode by which information could be conveyed to address pe...

Gender Issues and Media Interrogation

open for great debate. It seems that often thousands of years, gender is still an allusive reality for most of us. Today, we live ...

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...

The role of Mass Media

The media thrives on ratings, which is why there are so many scandals and issues involving controversial topics. People want to se...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

The Relationship Between Mass Media and Violence in Society

by the influence television has upon youth is both grand and far-reaching; that TV is used as a babysitter and teacher speaks to t...

The Public Personas of T.E. Lawrence

contempt he displayed for some of his fellow Englishmen, and his championing of the Arab cause as potential reasons for any media ...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Gender and Media

it is also important to recognize the way common standards, including stereotyping and the creation of the double standard, have b...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Mass Media Summary

the foundation upon which all journalists are obligated to utilize with regard to their respective subjects, yet a reality not man...

United Kingdom and Developments in its Mass Media History

each in order to tune in, which over 2.25 million people did" (BBC, 2004). This number apparently quadrupled by the 1930s. The fir...

Politics and Media Bias

2001, p. 163). A Pew Center report published two years later revealed that number had increased to 69 percent of Americans who be...

Media and Inappropriate Language

beginning to use foul language more often (The Real Truth, 2005). Another author argues that "What is causing the increased am...

Criticla Questions in Modern Society

government, constituting an educated elite while the rest of society was expected merely to follow and obey. Democracy is founded...

Mass Media, Melting Pot, Sustainable Growth, and Overpopulation Questions Answered

(Anonymous, 1997), thereby deciding which social and political issues are worthy of attention and establishing an unnatural promin...

Social Divisions Reflected and Reinforced by Representation of the Mass Media

culture may be seen as the culture of ordinary people, but has a basis in history, Strinati (1995), argues that this is usually se...

Political Socialization and Its Major Agents

mass media, school and peers are "major agents of political socialization." Family Lundblad (2004) describes two of her "de...

George W. Bush's Inability to Find WMDs and Portrayal by the Media

certain degree of sympathy with Iraq and its leaders, regardless of how barbarian those leaders have proven themselves time and ti...

US and Mass Media

slant the truth in order to cater to their sponsors. Of course, the studios got around this by having their news anchors hawk ware...

Marxist Perspectives on Culture and Mass Media

Trade-union * Communications (the mass media) * Cultural (literature, the arts, sports, entertainment etc.) (Underwood, 2000). ...