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Essays 271 - 300

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

President George W. Bush, the Stock Market, and the Social Security System in the United States

In a paper that contains five pages the Bush proposal to rescue the financially troubled Social Security system through partial pa...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

4Ps and Positioning

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Venezuela Coca Cola

In six pages Venezuela and its market potential for Coca Cola are discussed. Six sources are cited in the bibliography....

Possible Futures Within the International Battery Market

2010. Estimates of the growth of the lithium battery market during that period place the value of the lithium segment of the mark...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Technology Vendors and Marketing Issues

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Transportation As an Acquisition Cost Impacting on Demand

The writer explains how and why costs of transportation will impact on the demand levels of demand justice the team within consume...

Plan to Rehabilitate an Old Building into a New Restaurant

The paper, written in the style of an essay, looks at the way in which an old building may be converted into a new restaurant. The...

Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Competitors and Industry of Cellular Telephones

In a paper consisting of ten pages the mobile telephone industry is examined in terms of the changes it has undergone. Sixteen so...

Nokia and Ethics

In six pages this paper discusses the Nokia mobile telephone corporation in an industry consideration that focuses on ethics. Ten...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Position at the Chamber of Commerce for Mobile, Alabama

In five pages this paper examines this position in terms of Mobile, Alabama's sites and attractions, which are detailed. Six sour...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Business Plan for Mobile Magnetic Resonance Imaging

In twelve pages a mobile MRI service business plan is outlined with an overview and description of costs with a SWOT analysis and ...

Article on Mobile Imaging and Eastman Kodak

In two pages an article overview and discussion of 'Eastman Kodak Kodak Unveils State of the Art Traveling Mobile Lab' are presen...

Hypothetical Vodafone Acquisition by Virgin Mobile Telecom

All other facets of operation are similar to other cellular services providers; the primary difference with Virgins approach is th...

External Analysis of T Mobile International

of German Mannesmann made it Europes largest service provider; it now has more than 100 million customers in 28 countries (Vodafon...

Virgin Mobile SWOT Analysis

string marketing message that supports a single brand image. The image is of value, giving the customers good value for money. Thi...

Mobile Telephone Company and a Decision Support System

an industry (in this case, mobile telephone). Decision Support Systems Decision Support Systems, abbreviated DSS, refer to inter...

M Commerce Industry

In twenty pages mobile commerce is defined in a consideration of industry issues, problems, successes, and security matters among ...