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Essays 271 - 300

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Financially Analyzing AMS

Advanced Marketing Services, Inc. completed its initial public offering of common stock during July 1987 (AMS, 2002). These days, ...

Internal Influences on the Marketing of Harpers Bazaar Magazine

however, in some instances it is also possible to bring in that expertise. Harpers Bazaar brings in some expertise with special f...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

2009; The UK Economy and Scottish Commercial Real Estate

by 3.9% of all production, manufacturing was the weakest, with a decline of 4.6% (This is Money, 2009). Services weakened by 0.5% ...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

President George W. Bush, the Stock Market, and the Social Security System in the United States

In a paper that contains five pages the Bush proposal to rescue the financially troubled Social Security system through partial pa...

Venezuela Coca Cola

In six pages Venezuela and its market potential for Coca Cola are discussed. Six sources are cited in the bibliography....

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Possible Futures Within the International Battery Market

2010. Estimates of the growth of the lithium battery market during that period place the value of the lithium segment of the mark...

Magna and the Potential Acquisition of GM's European Interests

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

Recommendations for MGM International Resorts, Mattel and Clorox

deal of change, the types of toys which are demanded today reflect shifts in tastes, as well as increased use of technology. Toy c...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

The Agency Problem and Choices for Market Entry

This paper is made up of two sections. The first section discusses the way in which the agency problem may manifest and how it may...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Bad Press Recipient Exxon Mobile

Standard Oil Company of New Jersey (Exxon) and Standard Oil Company of New Jersey (Mobile) (Exxon Mobile, 2005). CURRENT BAD PRESS...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Housing Legislation in Michigan

because the trailer park management does not subleasing. Schneidt stated that she tried to have the title of the mobile home place...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

The Untitled Mobile by American Sculptor Alexander Calder

painting, his drawings were better than his paintings. He then began to move away from lines drawn on paper to lines drawn in spa...

Technologies of eBusiness

(Odell, 2005). With this level of growth in such a short period of time the development and background to the rise of i-mode shoul...

UMTS Political Pitfalls of Universal Mobile Telecommunications System or UMTS

First, the important technology to change the modern way of life, and render this a wireless world, began at the turn of the centu...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...